Gordon, a question about Ben Suarez
 

Hi Gordon -

It is my understanding that Ben Suarez wrote a great book about direct marketing.

Can you tell me the title and where to find it?

Thank you and best wishes in regaining your health!


Timing the Real Estate Market

The book you are looking for is...
 

called "7 Steps to Freedom".

I purchased mine through Carl Galletti, www.copycoach.com, [email protected], 520-203-4671.

Yeah, the book is outstanding when it comes to teaching direct marketing. It doesn't teach a great deal in the way of copywriting but it does do an outstanding job of showing you the "math" involved.

Ben's section on how he started his business is a goldmine of insight on what it takes to start a successful company.

It's also interesting to read about how Gary Halbert influenced him.

The front part of the book is outstanding--the back half considerably less so... Suarez spents a way too many pages on the misjustices of government. Personally more info on copywriting would have been much more beneficial.

Take care,

Mike Winicki

Re: The book you are looking for is...
 

yes, but adding the letters in there to your swipe
file is worth its weight in gold. One of the few places I've seen Gary Halbert's "Coat of Arms" letter!

> 520-203-4671.

> Yeah, the book is outstanding when it comes
> to teaching direct marketing. It doesn't
> teach a great deal in the way of copywriting
> but it does do an outstanding job of showing
> you the "math" involved.

> Ben's section on how he started his business
> is a goldmine of insight on what it takes to
> start a successful company.

> It's also interesting to read about how Gary
> Halbert influenced him.

> The front part of the book is
> outstanding--the back half considerably less
> so... Suarez spents a way too many pages on
> the misjustices of government. Personally
> more info on copywriting would have been
> much more beneficial.

> Take care,

> Mike Winicki

Thanks Michael and Joe.
 

I did a national library search and located it.

With all the books I read, I am running out of room to store them. If I like it a lot, I'll buy it.

Thanks.

Robert Campbell


Timing the Real Estate Market