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TLC January 14, 2003 08:26 AM

Please Help Me Write My Book for You
 
Hi everyone,

A friend has persuaded me to consider writing a book and I could use your help.

I have over 2,000 business related links in my files and thought that would be the basis for the book. That is a lot of business research just sitting on my computer.

My working idea is to wrap my years of research around simple business topics, like Goal Setting for example. Roughly I have about 9 or so THEMES. Each theme is like a step or part of business. So far I have: 1) Goal Setting 2) Planning 3) Resources 4) Focus 5) Enthusiasm 6) Responsibility 7) Integrity 8) Relaxing 9) Timing

Sort of like Suze Orman's 9 Steps book but more research and reference material of what to do next. My Unique Selling Proposition for the book is the research. Many business books leave you wanting more, so I'd like to tell my readers what comes next. Does that make sense to you?

My target audience is both Entrepreneurs either in start-up or pre start-up mode as well as the Intrapreneur, like myself, who wants to thrive in corporate America. Each idea or step will involve a story or parable type and here is where you can help (and get your name in print, think Chicken Soup here).

I'd like to hear from people who have applied one of the steps. Your quote, short story, little blurb might be included. Take for example, Goal Setting. I set a goal to get my college degree in 3 years, and I achieved it with a double major and with honors. So that is one example of how I used Goal Setting principles for achievement. I use them in my work too.

So if you have achieved a business goal, would you be willing to share that with my readers?

This is a real book seeking a publisher, and I'm working hard on my proposal and pitch. I've set a goal for late March to have the proposal ready and the book outlined and fleshed out, especially the markets.

Interested? First, post what you think about the concept. Can you help me better define the market for it?

And what sort of information would you like to see in a business self-help book. Any and every answer will be greatly appreciated.

Thanks in advance,

TLC

P.S. I rarely cross-post but am posting this on a couple of other boards today besides my own, with the hope of getting additional helpful feedback, thanks again in advance.




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Robert Campbell January 14, 2003 09:58 AM

A suggestion ...
 
I just released my first book (print, not eBook) and writing it was no easy task.

To clarify your thinking and speed the process up for you, I am going to share with you what I consider the best advice I know for doing this.

Before you actually start to write the book, write the back cover of the book.

Explain the uniqueness and benefits of your book and why the person reading this should be interested.

In other words, SELL your book.

Once you can do this simply, clearly, and concisely (remember, you only can use a limited amount of words) ... then your ideas, your words, and your chapters are more focused and the book will be easier to write.

As good as this advice is, with any luck, you should be able to produce a good book in no time. It will probably only take you a year or two, instead of five. (grin)

Good luck.

Robert Campbell


Timing the Real Estate Market (my first book)

Boyd Stone January 14, 2003 11:50 AM

I'd be honored to contribute
 
Hi Ter,

I've known you for a bunch of years now--thousands of internet years, as it were. I've been happy about your victories and upset when you were troubled. You're one of the best people I know, online or off.

Maybe I could contribute something to the Integrity section, as I've always felt that honesty and integrity were two of my best qualities. [BTW, anyone reading this who doubts my integrity is advised NEVER EVER to buy anything from me--OOPS I'm not selling anything, am I? Hee-Hee-Hee! :)]

Best regards from your friend,

- Boyd

Philip January 14, 2003 11:06 PM

Be careful
 
Hi

Just a quick warning which could keep you out of trouble. Last year I produced an e-book which had in it over 3000 links to various websites on a certain theme. Over 12 months of work in collecting and collating them.

A vitriolic objection voiced by the owners of a number of the sites linked to was basically "how DARE you link to me without my permission!"

It blew me away - I couldn't imagine why anyone would NOT want me to send folks to them! Anyhow, just take care:-)

Philip

TLC January 15, 2003 08:22 AM

Re: A suggestion ...
 
Writing the back cover is an excellent idea, Robert, thank you for the suggestion! It will surely help me finetune what I am putting together.

Thanks again for the feedback,

TLC

TLC January 15, 2003 08:35 AM

Re: I'd be honored to contribute
 
Boyd my amigo,

Thank you for the kind words and compliments! I have always appreciated your honesty and integrity on the boards over the years; you are a candid and loyal friend who doesn't hesitate to tell the BS'ers like it is.:-)

I will be in touch in the next week or two, same email address as before?

Love,

TLC

TLC January 15, 2003 08:51 AM

Re: Shhhhhhhhh...You Better Keep Your URL Secret to Discourage More Business :-)
 
Hi Philip,

How dumb is that attitude, huh? "Don't publish my link, I don't want any new qualified traffic coming to my site!"

Idiots.

Anyway, the courts are in our favor on this one, or users wouldn't have Google or any other search engine/directory at the ready access.

The only slightly gray area can be deep linking with news sites, but even those have been overturned in the court system (note Google's recent success with its beta news).

This reminds me of a recent situation I came across in my job selling yellow page advertising for Verizon.

I had my assistant call all of my Providence accounts asking them if they had a website...and a couple of them said they did but they REFUSED to tell her what it was.

Come to find out they thought she meant email address--and about 10 or 15% didn't know the difference between an email address and a web address!

In my experience speaking with over 1,000 offline business owners and managers each year I have found even today there are a LOT of them who are still SERIOUSLY clueless about the Internet, and still many who barely or never go online...too busy running a business or putting out daily fires I guess.:-)

My best,

TLC

Boyd Stone January 15, 2003 10:29 AM

I just sent you an email [DNO]
 
dno
> Boyd my amigo,

> Thank you for the kind words and
> compliments! I have always appreciated your
> honesty and integrity on the boards over the
> years; you are a candid and loyal friend who
> doesn't hesitate to tell the BS'ers like it
> is.:-)

> I will be in touch in the next week or two,
> same email address as before?

> Love,

> TLC

Philip January 15, 2003 07:11 PM

Re: Shhhhhhhhh...You Better Keep Your URL Secret to Discourage More Business :-)
 
Yeah, pretty staggering, isn't it!

P

Michael Ross January 15, 2003 07:32 PM

I got one! I got one!
 
A few years back we were going to link to a certain site. They asked that all links to them be via a small graphic.

Two graphics to choose from...

One with the words "Member of..." written on it. And another generic graphic without membership claims. We chose the generic one because we were not members (which required payment)

They emailed us and told us we were violating their copyright and we could only use the generic graphic if we were paying members.

After informing them that we did not want to use the graphic with the word "Member" on it because that would be lying, they got even more huffy about it.

Highlight code. Cut. Problem solved.

I can understand a desire not to be linked to if the linking site is totally unrelated. Such as a sex site linking to your tea-towel embroidery business. But when a themed site links to another site with the same theme, and the linked to site gets their knickers in a knot, then someone is a few milligrams short on magnesium me thinks.

Michael Ross


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