You guys know books so can you help
 

"Every advertising man is familiar with the
phrase 'my business is different'. Nearly
every time I have tried to convince an
advertisers that a plan which has worked
successfully in another business might work
successful in his, he has at least thought,
if he did not say it, that his business is
different. But old and used ideas can be
adapted to any business."

Does any one know if this appears in Maxwell Sackheim ad or book, If it a books which book he wrote several. I only have one. I seen some of his ads on hardtofindads but none shows this as an ad.