effective ads
 

I am a motivational speaker and writer who has had fantastic results selling my eight information products after each speech or seminar, but who has had no luck at all selling my original products on line. Whenever I take out paid or free ads on the web all I seem to get in response is a ton of ads for other peoples' products. Does anyone have a suggestion or ten? Mike Moore www.life.ca/moore


Motivational Plus

Re: effective ads
 

Mike,
I have some ideas to share with you on marketing your products. What I would suggest you to do is to setup a mailing list for yourself. On a weekly or bi-weekly basis, you share some tips or interesting things with people in the list. You can sign up for one in egroup, topica, etc. They are all free.

But then, how do you get people to sign up? Easy! Get on to those mailing lists that have your target customers and let them know about your list. Also, if you have good stuff, people will come.

My feeling on internet ads is that unless you have a lot of money to be able to buy tons of ads space everywhere, it is not a good use of your marketing budget. A few ads here and there are not going to be of much use.

My 2c.

Anne Kwong
Service Depot
http://www.ServiceDepot.com

> I am a motivational speaker and writer who
> has had fantastic results selling my eight
> information products after each speech or
> seminar, but who has had no luck at all
> selling my original products on line.
> Whenever I take out paid or free ads on the
> web all I seem to get in response is a ton
> of ads for other peoples' products. Does
> anyone have a suggestion or ten? Mike Moore
> www.life.ca/moore




Post your service and project here for free!

Your material really does seem to lend itself well to this, Mike....
 

Hi Mike and Anne,

Anne, I think that's very good advice.... I looked through your site, Mike, and I was thinking the same sort of thing.... Your material really seems to lend itself well to an brief but regular ezine of some sort....

At the end of every ezine, you could have a subtle reminder that your books and tapes are available for those who want to read more, and that they also make great gifts....

People love regular, brief, light-hearted motivational material.... Well, I think I'd sign up for it anyhow. :)

And I wouldn't be surprised if you found people telling their friends, encouraging them to sign up too....

Cheers,

Dien

A Couple Of Suggestions, Mike...
 

Hi Mike...

This probably seems obvious to you, but... I'd like to suggest that one of the reasons for your successful sales results following a presentation is that you've fully 'prepared' your audience.

People are primed. You've 'aroused' them and changed their emotional state. They like what they've heard and how you've made them feel about themselves. They naturally want to experience more of the euphoria and look towards your products to help them do just that.

Now... if you were to take that one little idea and apply it to your online marketing efforts, you'd surely see a difference in your results. It may be difficult to re-create the atmosphere of one of your moving talks, but perhaps a series of mini-sessions or snippets would do the trick.

Anne gave you some great advice. That's a proven way to build a base and generate regular sales.

Before you think about advertising, make sure that your web site is set up for maximum results. Before placing lead-generating ads, make sure your sales letter is as powerful as can be with plenty of benefits, testimonials, a strong offer and call to action.

I'd suggest beginning each page with the strongest possible headline. Instead of telling me about what you do, (a feature) tell me what it means to me. (a benefit) How can you help me to achieve greater success, happiness and abundance in my life? Those are the things that your audience wants to hear first, before learning about the details of you and your services.

The old saying goes like this... "tell me fast and tell me true or else my love to hell with you."

Remember, if you don't grab their attention and sustain their interest, they'll quickly click away to another site, in search of what it is they really want.

I like the idea of your photograph being in a prominent place, along with your headline. Your appearance conveys a certain something about you. In many ways, you remind me of other great speakers like Bob Proctor and Robert Schuller.

Decide what you want your site to do. Is it primarily to get new bookings, or do you want to move more of your products? Let prospects know right off the bat what you have for them. That way, you'll be in a position to best capitalize on whatever traffic you're able to generate by advertising or any other means.

Best of success!

Robert




Need Help Creating Dynamite, Attention-Getting Headlines? Click Here.

Re: effective ads
 

Mike,

Nice website! I found it very interesting that you sing several songs during your presentations.

I don't think I have ever heard another motivational speaker who sings and plays the guitar. Maybe that sets you apart from the crowd?

I noticed one topic called 'Up Your Pizzazz' that I would be very interested in knowing more about. Do you have that particular message recorded on tape to sell?

If you do an ezine, I would also be a subscriber.
Good luck to you!
~Amber

Re: effective ads
 

> Mike,

> Nice website! I found it very interesting
> that you sing several songs during your
> presentations.

> I don't think I have ever heard another
> motivational speaker who sings and plays the
> guitar. Maybe that sets you apart from the
> crowd?

> I noticed one topic called 'Up Your Pizzazz'
> that I would be very interested in knowing
> more about. Do you have that particular
> message recorded on tape to sell?

> If you do an ezine, I would also be a
> subscriber.
> Good luck to you!
> ~Amber
Amber, Was it ever nice to have a message in my email that wasn't an ad for someone's get rich scheme. Glad you liked my site . I believe that a person should incorporate all his/her talents into whatever they do, so when I speak I tell stories, sing related songs, draw cartoons on the overhead and use a lot of humor. This way the people get a package that reflects who I am in total. So far it works for me. I don't have an ezine or a newsletter, but you are the third person in as many days to suggest that I publish one. ( Is there a difference between an ezine and a newsletter?) As for " Up Your Pizzazz" It is one of my most popular topics, but I don't have it on tape or in print. Perhaps I should get to it. Thanks again for your response. Will let you know if and when I get my newsletter going. Thanks for your interest and encouragement. Mike

Re: A Couple Of Suggestions, Mike...
 

> Hi Mike...

> This probably seems obvious to you, but...
> I'd like to suggest that one of the reasons
> for your successful sales results following
> a presentation is that you've fully
> 'prepared' your audience.

> People are primed. You've 'aroused' them and
> changed their emotional state. They like
> what they've heard and how you've made them
> feel about themselves. They naturally want
> to experience more of the euphoria and look
> towards your products to help them do just
> that.

> Now... if you were to take that one little
> idea and apply it to your online marketing
> efforts, you'd surely see a difference in
> your results. It may be difficult to
> re-create the atmosphere of one of your
> moving talks, but perhaps a series of
> mini-sessions or snippets would do the
> trick.

> Anne gave you some great advice. That's a
> proven way to build a base and generate
> regular sales.

> Before you think about advertising, make
> sure that your web site is set up for
> maximum results. Before placing
> lead-generating ads, make sure your sales
> letter is as powerful as can be with plenty
> of benefits, testimonials, a strong offer
> and call to action.

> I'd suggest beginning each page with the
> strongest possible headline. Instead of
> telling me about what you do, (a feature)
> tell me what it means to me. (a benefit) How
> can you help me to achieve greater success,
> happiness and abundance in my life? Those
> are the things that your audience wants to
> hear first, before learning about the
> details of you and your services.

> The old saying goes like this... "tell
> me fast and tell me true or else my love to
> hell with you."

> Remember, if you don't grab their attention
> and sustain their interest, they'll quickly
> click away to another site, in search of
> what it is they really want.

> I like the idea of your photograph being in
> a prominent place, along with your headline.
> Your appearance conveys a certain something
> about you. In many ways, you remind me of
> other great speakers like Bob Proctor and
> Robert Schuller.

> Decide what you want your site to do. Is it
> primarily to get new bookings, or do you
> want to move more of your products? Let
> prospects know right off the bat what you
> have for them. That way, you'll be in a
> position to best capitalize on whatever
> traffic you're able to generate by
> advertising or any other means.

> Best of success!

>
Robert, Thanks so much for the ideas. I have a meeting next week with a ecommerce marketer and will bring them up in our discussions. Do you do this kind of work yourself? If so tell me more about it. Isn't it interesting I find it much easier to sell myself and my products in person than I do on-line. I do have a lot to learn . Thanks again, Robert. Mike