What do you think they pay?........
 

I'm curious if anyone has heard or has seen anything that would give a clue as to how much advertisers pay to get on "The Apprentice"

Not the commercials, but whatever company Trump and gang are working for that week. What does it cost them to get their product on the show?

I'd guess it would be in the million dollar range but I can't seem to find any real numbers.

Anyone have any idea?

Jim

Product Placement on "The Apprentice"
 

Hi Jim,

Great question!

I didn't know the answer, but did some web-based "sleuthing"...

The following web site mentions $5 million for product placement on "The Apprentice" in 2005...
http://www.productplacement.biz/prod...placement-fees

According to the following blog entry, product placement on "The Apprentice" had a price of $3 million at its peak, but by last year (2006) prices were down to $1 million to $1.5 million. (Also after the first link is the link to the original article...)
http://shotgunconcepts.blogspot.com/...is-hoooge.html
http://publications.mediapost.com/in...es.san&s=43821

The following web page also has some further info on product placement as well as advertising fees on reality TV show "The Contender" in 2005... (See the last paragraph.)
http://www.rm116.com/2005/04/_bk_sandwich_cp.html

By the way, this seems to be an interesting web site, all about product placement...
http://www.productplacement.biz

Cheers :)

Dien

Re: What do you think they pay?........
 

Jim,

I don't have the exact answer to your question...

But, as I mentioned in another post...

There have been a few who have Gotten some Incredible exposure for their Specialty products...

Through some Creative communications and Networking... on a few of “The Donald's” other Concepts. :)

And it was All FREE! Publicity... ;)

You just Never know what could Happen! Trump... Oprah etc...

Some Good stuff for those interested and much of it Free, except for the Courses etc...

http://www.trumpuniversity.com/blog/index.cfm
http://www.trumpuniversity.com/discuss/index.cfm
https://www.trumpuniversity.com/join/index.cfm
http://www.trumpuniversity.com/connect/newsletters.cfm

And Posting Quality comments on High PR (page rank) Blogs within your Niche is another Smart way to Get noticed... :)

Phil

Re: Product Placement on "The Apprentice"
 

That's really interesting.

I was curious because I read Mark Burnett's book awhile back and he's the one who basically came up with the concept of "product placment" as we see it being used now.

He sells his shows to the networks and makes a deal where he gets all the $$ for product placement. Things weren't done this way in the industry before "Survivor"

He's made a fortune doing this, starting with Survivor and The Amazing race, then The Apprentice and The Contender.

Jim