creative marketing needed
 

To all of you with brilliant marketing minds the following question. Other than mailing lists and magazines do you know - from a marketing perspective - how to get directly in front of pregnant women with your promotion.

Re: creative marketing needed
 

You might consider a HotSheet that could be placed in the Dr's waiting room where they'd see it. ?

Pete

Re: creative marketing needed
 

Joint Ventures, cross promotions, press releases, article writing with Pregnancy Focused web concepts...

Directories, resources & specialty products along with PPC on Pregnancy and other related Topic keyword phrases...

Multiple connections to everything OBGYN related... ;)

http://www.google.com/search?hl=en&c...G=Search&meta=

And this Topic...
http://www.google.com/Top/Health/Rep...rth/Education/

What Product(s) concept are you offering?

Might Help get you a few more Focused ideas and some possible interest...

Phil

Re: creative marketing needed
 

Unregistered,

This is a great question.
Before you answer this you must determine if this is a first time mother or not. They do differ in their knowledge and experience.

First time mothers do not have any real baby knowledge other than what they've been told. Women of multiple births have advanced knowledge.

If you are going for the first time mothers, then I suggest DVD's. My daughter Amanda, who just delivered her first baby last week purchased a set of training DVDs on the care and nursing of her baby, about a month before she delivered. She paid around $100 and was literally glued to the tv.

Now as my wife of 5 children looked on, she would make either positive or negative remarks to what the instructor was teaching. Mainly saying, "that really does work", "don't worry about that, it rarely happens", "yeah I remember them telling me that the first time but it didn't work."

Just make sure your promotional is geared towards any of the following; babies, lower back ache relieve, custom fitted clothing, diapers, car seats, baby cloths, cribs, changing tables, wipes, over the counter medicines, OBGYN's, pediatritions, insurance, medicade and welfare.

Woody Quiñones
The Promotional Guy

Re: creative marketing needed
 

I am not sure what you mean by getting in front of a pregnant woman. If you mean like doing a face-to-face conversation, you could try handing them a business card and give them a brief presentation about your business. I have gone to doctors' offices and placed advertisements, such as a business card flyers, in the magazines that are sitting around in the office. Other ways is to make out a survey with a list of questions, be sure to include in this survey somewhere to place their name and phone number. Ask them if they would not mind filling it out and tell them what your intentions are too. Just a couple of things here. I have some others but I don't want to bore you.

Thanks for letting me share...

Re: creative marketing needed
 

Lawren,

I wasn't referring to face to face but simply finding pregnant women through newslwetters, websites, other publications, etc. It just seems difficult to get a list of them.

Any other suggestions would be greatly appreciated. You won't be boring me!