SOWPub Small Business Forums - Re: If you could get the PERFECT eZine...what would it contain?

Gordon --

I'm all for ezines as you might imagine. I do not like HTML ezines at all. Often they are unreadable in my mail reader of choice.

What would I like to see? Depends on what the focus is. Sowpub is pretty broad so that might be hard to pin down. Fortunately I think you some "personality" behind you and that will carry you further than "information" only in my opinion. What I find the most useful anymore is practical information. "I tried this and it worked" sort of stuff.

Format wise - I agree with you about newsletters with two columns. I found you comment about affiliate programs for those without websites interesting also.

One tip. Get a way to track your results before you publish. We started doing this - running all our links through a link tracker. You'll immediately start seeing trends that will suprise you. Without that you have no way of knowing what items interest you readers.

Hope that helps a bit.

-- Dan Butler

> Dien and I are kicking around an ezine...and
> WE confess, it may not be the PERFECT one,

> we sure as heck don't want it to be the same
> old same old.

> Quite frankly, I delete all but a handfull
> of ezines now.

> How about you?

> What INFORMATION would you like to see?

> I just got the Koa Coffee zine and I like
> that style...good information of interest.

> So, maybe, maybe not...a weekly
> SOWZINE...HOW about if we did a minature
> version of Boyd Stone's trick report...

> Sent out the SEEDS of Wisdom...POSTED here
> and at other forums for the week?

> Any ideas?

> Thanks,

> Gordon Alexander

http://www.TheNakedPC.com