Placemats & Takeout menus
 

Okay so I tried this a long time ago, getting the restaurants is easy... but getting the advertisers is not!

I have gotten people "interested" from calling out of the paper... I figure if they are placing ad in paper they may be interested in placing one on our mats / menus....

I have gotten people interested by even going in person to the stores that are located in the same area as the restaurants....

But I still have not gotten anyone to SIGN UP & PAY!!

Any ideas on how to get customers... i would greatly aprecaite it!

Thank you

Re: Placemats & Takeout menus
 

Google and Research out the Successful business models Doing it...

Try using Competitive intelligence.... Study & Learn their Tricks of the Trade... :)

Unless you're ready and interested in purchasing a Great Franchise...

Cynthia Sweeley of Menu Master...
http://www.business-opportunities.bi...n-starting-up/

And Go through the available SowPub Archives... Lots of Golden threads all about Selling and Marketing stuff...
Here's Easy and Free Access... ;)
http://www.sowpub.com/forum/archive/index.php/f-3.html

Phil

I would like to add-on to Phil's post.
 

Besides the FREE access to the archives here, and all the FREE Google research there are two additional possibilities.

BUY Don Alm's program about menu boards, placemats & etc. or BUY my, "My Little White Mug"© Home Study Course on CD. You could opt for my pdf version that I have on a hidden page at half the price of the CD version, but you have to start here to find it.

I reveal how to find advertisers easily. How to get them to prepay. And I show you the exact words I use so as not to waste your time.

So there you have it. Search around for FREE and put it all together yourself, or BUY a program and learn from those who do this all the time.

Woody Quiñones
The Promotional Guy

Re: I would like to add-on to Phil's post.
 

Wow

I got my 1st customer with my 4th phone call!

I was wanting to sell it at $300 for 10,000 placemats, but agreed upon $150 for first trial run.

Now my only delima's are:

1) Collecting payment (Paypal or check?)
a) Pay now or later?

2) Contract or verbal agreement?


This is an awesome business idea!

Re: I would like to add-on to Phil's post.
 

Free Works extremely well for those that can Read through things Using their Creative Thinking noodles... :)

Pay for Knowledge Programs... Saving Time etc... Are Great as long as the business idea is really your Cup of Tea & you're ready to Do it!

After all... How many business idea Collectors are there World-wide?... with Loads of Unused business opportunity products filling up their shelves and computers...

Talk about one of the Smartest niche Markets to be Selling To!

Make sure to Read Gordon's Before You Buy Anything. New Edition For 2007...

Yes... It's FREE... HA! If you Click and Grab it before GJA changes his Mind... ;)
http://www.flylowcollectdough.com/

Phil

Re: I would like to add-on to Phil's post.
 

A few suggestions to help you;

1) Get restaurant owner to give you a list of their suppliers and their regular diners who own businesses. Call these people and say;
"Hi mr business owner....I'm working with Ted X who owns the X Diner. He told me to call you first. I'd put together a promotion program at Ted's Diner that could bring you some business. It's too hard to explain on the phone. would you have a few minutes this afternoon, or would tomorrow morning be better.

2) Place 16 to 20 Ad Spaces around the edges of the Mat with a space in the center for the restaurant. Sell your ad spaces on your first program for $185 ea. (This gives you experience so you can charge more later)

3) Collect $85 as deposit and $100 on "Proof"....using an Ad Agreement

You could also just "walk in cold" on nearby businesses...show them your sample mockup...tell them how many people eat there every day...every week and your price. If anyone turns you down for $185, you have "BO" or "Bad Breath".

The most common objection is; "Out Ad Budget is Spent".
To overcome this you say, before you show your sample;
"Is there anything left in your Ad Budget?"
If they say, "Nope! All budgeted out for advertising!" Thank them for their time and leave.
However...most will want to "see what you have"...so they will say something to the effect that, "They Have Money Left in their Ad Budget".
So show them and "Assume" they are going to buy by whipping out your Ad Agreement after you've shown your sample...and starting to write in their name, etc.
You could also simply ask them "which space would you like?"
If they pick a space, they've bought.

Re: I would like to add-on to Phil's post.
 

jeez 10000 of thosse placemats!

what do have in the program for your COSTS?

thanks

Re: I would like to add-on to Phil's post.
 

My cost is $520 for 10,000.

I believe I can strike a deal with my printer (pretty sure I can...) where I sell him an ad spot for 50% off of all work / printing he does.

So that would be $260 for printing.

But even @ 520 printing, 22 ad spots - 1 spot for "advertise here call Xxx" thats 21 spots @ 295 each.

520 / 21 = about $25 per ad spot.

So anything over $25 is profit... I know they will sell for at least $50-99 each.. but I really think I can get 150-300 for them.

First customer was willing to pay $150 now, and if it works pay $300 for all future prints.....

even at ($150 price - $25 cost) x 21 = $2625 profit.

I now have one delima though.................. Would really like any advice or opinions...

I have a business partner... He will be designing the menus and place mats (thats about $200-300 work if I had to pay the printer to do it)

He says he will sell spots.. but I really dont think he will sell very many... I expect that I will sell probably 18 out of 21 spots if not all 21................

I am talking to the restaurants and getting their contracted agreement to use our placemats / menus..... We are using his paypal acct because I dont have one and can not get one at this time...........

Whats a fair way for us to do this? I dont think its fair that I come up with the idea... sell 90-100% of the spots.... get the agreement with the restaurants and make the contracts and all he does is we use his paypal, website design, and placemat / menu designs... and he get 50% of all profits...?

Any suggestions?

The Magic Sales System That Never Fails!
 

It’s easy to give away advertising placemats and coffee mugs to restaurants because it’s free to them. Then if you called on businesses with a sample ad-mug & Photo ad placemat to offer the owners the opportunity to participate for free you would find plenty of takers because they would have nothing to lose and everything to gain.

So chances are the problem is in how you approach your potential clients and your sales presentation. What you need is a “Magic Sales Method That Never Fails”.

If you simply tell them what it is, show your prices and ask them to buy - you would pick up a few sales. However you would miss out on most of them because you failed to learn and use a strategic, killer, pre-planed sales presentation like the one taught by Don Alm in his “Midas Report”.

I suspect it was Don himself who already responded to this post with some very good advice for you to act on.

The beauty of Don’s Midas presentation is all you have to do is ask a series of simple questions designed to get your prospect to answer with yes or no - thereby they magically paint themselves into a corner where the only way out is to buy or lie. The Midas Presentation works like a magic charm for dozens of ad products. Just put together a mock up of whatever ad program you want to offer and by asking the Midas questions instead of simply showing and telling - you’ll be showing and selling without the customer even realizing what’s happening until all their possible objections to giving you their order has been removed so their only choices remaining are to buy or lie their way out.

By asking the right questions during your show and tell demo your prospect won’t be able to use the objections that they normally use to get rid of your competition (other ad sales people). They won’t be able to tell you that “there’s no money in the ad budget” or “I have to show it to my partner or spouse” because you asked the right questions early on that smoothly cut off all of their regular objections. This makes it far easier for them to agree to give your program the OK instead of trying to quickly figure out a lie that you’ll buy.

They will either buy or lie.

If they lie you can call them on it and tell them you are not buying their lie and this is their last chance to take advantage of an exclusive deal for their business or you are going to be forced to walk out their door and go offer the exclusive to their competitor and that competitor will lock them out of the program forever. Do they want to gain a competitive advantage over all their competition by going ahead today or are they going to choose to snooze and lose? Tell them it’s their choice – makes no difference to you – because only one _____ type of business will be able to take advantage and if it’s not them then it will be their competitor.

If you learn and use the “Midas System” you’ll be able to write your own pay checks!

Cheers,

Steve Shulenski
www.SteveShulenski.com

Re: Nice Photos Steve
 

Steve,

I really like the way you've used Black/White and Color in your sig photo and the Midas Report ebay listing. That is very effective in drawing attention to the product illustrated in the photo.

Rob