Harvey Brody...READ, ASK or ADD to...
 

[Posted by GordonJ:]

Here is the link to Mr. Brody's document explaining Toll Positions.

http://www.sowpub.net/files/harveybrody.pdf

Read it carefully, or read it again.

Harvey Brody taught the concept of Toll Positions at USC and UCLA back in the 70s and 80s.

He held the seminars that taught people about Toll Booth Marketing, Toll Gate marketing, Toll Positions...and he refined his techniques learned under the masters of early TV advertising and direct marketing.

He's sold millions of dollars of products including books, courses, seminars before leaving the employees and headaches behind him and found he could make far more money, with FAR fewer customers (about 125 or so)...and NO employees, NO meetings...all from his home office working a few hours a day with nothing more than a fax machine and phone...and then, email (he has made millions of dollars using AOL).

We have been collecting questions and Mr. Brody has been very busy getting the answers ready.

You can add to the following list, preferably here.

On a personal note, I prefer email over private messaging...you may notice it takes me a few days to respond to PMs...but I get back to you pretty darn quickly (relatively speaking) with mail.

So, you can email me your Harvey Brody questions too. [email protected] (same one since day one of yahoo)

Some of these ARE covered in the document linked to, so be sure to read it again before you find out the question has already been asked, OK?

Here are the questions and subjects so far you have asked about_:

How did Mr. Brody discover and perfect the Toll Booth concept?
What are the definitions of a Toll Postion?
Are there "auxilary" or more inclusive definitions?

How can I get quickly started finding a Toll Position?
Do I need a lot of money to do this? (NO, you don't)
Where can I learn more about Toll Positions?

How does licensing work?
Is it complicated to get a license to a product?
How do I keep from getting ripped off?

Is this a good or bad economic climate for Toll Positions?
Isn't China killing American manufacturing?
How do I protect my assets in hard economic times?

Should I have more than one Toll Position?
Where does Mr. Brody see the future Toll Position looking like?
Where do I locate the "stored value" of copyrights, trademarks, patents, etc.?

How do I put a good deal together?
What should I avoid in a deal?
What are some indicators for NOT getting involved with someone?

And NOW, you can add to this list. We do have a lot more questions, but it doesn't hurt to get your INPUT now, and find out exactly what questions you want me to ask Mr. Brody so we can include them into the latest and newest version of his Toll Position profits book? course? or whatever it is going to be.

We'd like to have everything ready to go in Spring, but, perhaps, an editorial opportunity for a few of you far before then.

So PLEASE...post your questions...and if you are totally clueless about who Harvey Brody is or what he has done...read the document:

http://www.sowpub.net/files/harveybrody.pdf

Thanks to all,

Gordon Jay Alexander

[This post was restored from an archived backup - DR]

Re: Harvey Brody...READ, ASK or ADD to...
 

[Posted by cash4notes:]


Gordon, the 2nd time I read the report it was almost as if I had never read it the first time as there was nuggets popping out all over the place I am now on my 4th reading and I am just amazed at the berth of information that is contain in that FREE report.

3 ?'s for Mr Brody:

How to insure that we get paid in a timely manner?
How to sell these Toll Position for cash down the road?
How to manage your money and time using Toll Positions?

[This post was restored from an archived backup - DR]

Re: Harvey Brody...READ, ASK or ADD to...
 

[Posted by Tim Thach:]

I cut and pasted from the pdf file to a doc file so I could type my questions as I went along.

When I was done, I found that nearly all of my questions were answered within the document itself.

Here's my remaining question. And I hope I'm not being too impertinent in asking. But it seems as though Mr. Brody had already written down his step-by-step, A-B-C instruction.

Has he already developed his instruction on this topic?

Thanks!

[This post was restored from an archived backup - DR]

Re: Harvey Brody...READ, ASK or ADD to...
 

[Posted by GordonJ:]


Tim,

Thanks for stating that because that document contains a lot of information and the answer to your question is YES....and NO.

He created a fantastic course that had about 8 volumes to it and a newsletter too. The course included copyrights, trademarks, PATENTS, and many examples and illustrations. His newsletter was published, for I believe about 2 years...so there was a lot of A-Z step-by-step information published.

That is where many of these other people got the concept for their own "Toll Position" marketing things.

The NO part, or the problem with that information is, Mr. Brody is doing things in a more fantastic, incredible way. For example, you wouldn't find any mention of the Internet in the OLD stuff...yet Harvey Brody has used AOL to make millions of dollars.

So the techniques, the HOW TO, have become accelerated. What used to get done by paper on ink, by telephone tag, etc. .... that now gets accomplished via electrons...ZOOM ZOOM, and the whole world is now so much smaller and things get done faster.

Harvey Brody feels that what he is doing today is like flying in a Jet plane compared to a small single engine Piper Cub when he was publishing his newsletter...both beat walking or driving...but TIME wise, there is no comparison.

Also, it isn't complicated. He's pointed out to me that it is relatively simple, that anyone can do it. WRITING about it and putting all the methods down on paper for instruction purposes is far more time consuming than actually doing it.

We (and I in particular) appreciate the fact he is taking time out of his day to help people who have never been exposed to this kind of information before.

Thanks for your questions Tim and Cash4notes, keep em coming.

Gordon Jay Alexander

[This post was restored from an archived backup - DR]

Re: Harvey Brody...READ, ASK or ADD to...
 

Hi Gordon,

I'm not sure if you are still collecting questions for Harvey -- if so, here goes:

1) Does the Toll-Booth concept work for services as well as products?

2) Would Harvey be willing to name the entrepreneurs he worked (apprenticed/studied) under when he first got started? I noticed that he didn't name them in his tollbooth report, and he didn't name them in his book "How to become financially and personally independent." It would be interesting to study these early influences who helped inspire the tollbooth concept.

Thanks,
Pickle

Re: Harvey Brody...READ, ASK or ADD to...
 

Thanks Pickle,

I'll pass both of these questions on to Mr. Brody.

I do know he knows/knew "everybody"... and worked "independently" not as an employee, as a consultant with a Who's Who of 50s and 60s marketers. His engineering background was very useful to those seeking new products to maket on TV and elsewhere.

Thanks again,

gjabiz