Local Seminar Promotion Idea
 

As many of you know, I am working locally with small businesses via referrals. I think I may have a viable idea to promote a local program and wanted to get the idea out and about.

Most of the chambers here want a person to be a member before you can promote to the other members. However, there is nothing that says I can't use local media or other sources to get to the local business community.

One, I was thinking of having a drawing or selection of one local business that would receive a $5000 business make over which would include an analysis of the business, a plan to increase leads, conversions and customers, etc., etc., etc. This $5000 gift is to promote a local book I just finished specifically geared to local business owners.

Two, I would have a pre=publication offering to the local business owners of the book for a very reduced price with business analysis for a very reduced rate with each pre-publication sale. (The book is done... It will take ONE week to print)

My GOAL: TEN different, non-competing businesses as clients.. These clients will be also be put in a MASTERMIND group with weekly sessions, call-ins, etc.

Any ideas on the promotion side of this?

Does this seem doable?

Millard

Re: Local Seminar Promotion Idea
 

Millard, I don't know where you're from but I'm frpm Smalltown Western Pa.
I don't think that would work here
Since you're using referrals to build your business, then, can you get referrals to use to build your seminar attendance?
I don't know if this is viable, but if one of your existing clients refers, say, 5 people to your seminar, you can bonus them or upgrade their service.
Also, if people are willing to give you referrals, can you get these same people to give testimonials. You could then do a mailing using the testimonials.
This would add a ton of credibility.

Just some ideas off the top of my head.
Larry Foster

Re: Local Seminar Promotion Idea
 

Thanks Larry...

I am doing this to see if it would work and to SPEED up the process I am using, so I am not trying to nail down appointments and not play phon tag with everybody in town.

Cheers,

Millard

Re: Local Seminar Promotion Idea
 

Millard,

My usual advice...

In my opinion most things will work with a few Focused adjustments to each particular idea & marketplace...

Keep an Eye on and Study other types of related business campaigns...

Can't beat...
http://www.google.com/alerts

For that kind of info and research...

Free seminars...
http://news.google.com/news?oe=utf-8...=Search+Ne ws

Free webinars...
http://news.google.com/news?oe=utf-8...=Search+Ne ws

Focused Press releases and Media related publicity Always does well if done right...

One the Best marketing tactics for most businesses including yours...

Media related Publicity is a constant Hot topic and Many excellent applicable ideas with a little research...

A few Quick ideas...

That can be Turned into a variety of Specialized business ideas all by themselves with a little Creativety... ;)

PR Guy Says Bloggers Should Shut Up And Take Press Releases
http://www.techdirt.com/articles/200...29291468.shtml

Photos Published with Press Releases Dramatically Increase Visibility Online
http://bignews.biz/blog/?p=11

Yes... Video press releases... Untapped...
http://publicityhound.net/video-pres...live-and-well/
http://www.sunherald.com/prnewswire/story/673076.html
http://www.24-7pressrelease.com/video_press_release.php

Phil

Re: Local Seminar Promotion Idea
 

Phil,

Thanks a lot for the info and links!

I'll look at them while working on my press releases.

I appreciate very much your input.

Millard