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-   -   Publishing Ads (http://www.sowpub.com/forum/showthread.php?t=5442)

Ankesh July 29, 2008 02:57 PM

Publishing Ads
 
Do you need the permission of the ad-maker to re-publish their ad? Or do ads fall under public domain?

Any one have any idea about it?

(I know many people have compiled and sold swipe files without asking for the ad makers permission. And there are quite a few websites that showcase video ads. And most advertisers shouldn't have any problem because you are after all giving them more ink. But would want to know if you have any knowledge about the issue...)

Phil July 29, 2008 05:32 PM

Re: Publishing Ads
 
Ankesh,

As you mentioned Many have done it in some form or another, so I guess it all depends on who you ask...

And should the Ad copyright belong to the Advertiser who writes the Ad or the Publisher who usual owns the actual publication, web site etc...

Google's policy on copyrights pertains to website content and can apply to ads...
http://www.google.com/adwords/learni...ext/19473.html

Ad copyrights...
http://www.google.com/search?hl=en&c...Search&m eta=

There are a few different Ad related Spins and Flips going around online/offline...

Just one example...

Unlimited possibilites for those that have those Creative and Innovative ideas... :)

And willing to "quietly" Test particular Legal issues... Maybe nothing to worry about...

If you don't take Action and Try unique & “twisted” stuff you'll just never know... ;)

Although the following business model Hasn't become a booming success...
http://www.sowpub.com/forum/showthre...=funny+ppc+ads

Phil

Goldblogger July 31, 2008 06:24 PM

Depends...
 
If you were to copy the ads and use them to TEACH a principle then they could be used under "fair use". Be sure and attribute.

A few years ago I created a short course on email marketing and used some of the emails I had been sent by marketers. I printed out the emails and then edited them, and used them to illustrate both bad and good points to my clients.

It's always good to have permission to avoid lawsuits.

Aloha,

Jason

GordonJ July 31, 2008 09:08 PM

Re: Publishing Ads
 
Quote:

Originally Posted by Ankesh (Post 21947)
Do you need the permission of the ad-maker to re-publish their ad? Or do ads fall under public domain?

Any one have any idea about it?

(I know many people have compiled and sold swipe files without asking for the ad makers permission. And there are quite a few websites that showcase video ads. And most advertisers shouldn't have any problem because you are after all giving them more ink. But would want to know if you have any knowledge about the issue...)


Ankesh,

My experience and this is in NO way legal advice, is

if you are simply using them as an example, MOST ad owners are OK with you showing them, where the problem comes in is when you use THEIR ad to sell something. Then the hammer comes down.

Send me an mail and I'll give you some more private details, OK?

Gordon Jay Alexander

Unregistered August 3, 2008 04:10 PM

How to Get THANKED for "Stealing" Ads
 
Dear Ankesh,

Thanks.

I have a very Different Perspective on this.

Just Suppose you wanted to borrow an ad word for word? That would be STUPID. Because Joe Sugarman - among others - teaches us that You CANNOT MAKE MUNNY by doing the same thing Twice.

Even if it's your own ad!

You will have to test, change and tweak any best selling ad you find. So you don't even have to THINK about a possible lawsuit.

CUZ
Stealing
Ads
Word for word is a path to the poor house.

AND

Just Suppose you wanted to SHARE an ad or a Booklet full. Or fill a book full of proven ads and SELL that book?

Every
darn
tootin'
entrepreneur
whose ad & offer
You are sharing with EVEN MORE BUYING PROSPECTS.

Will
Jump and holler for joy.

KISS you on the cheek.

Or -

SHAKE Your Hand.

Because you are helping him/her get his ad in front of 1000's more people - that he might never have reached before.

So.

Ankesh - share and sell and write about ALL the ADS and Sales letters you want to.

IN THE SPIRIT of Helping the Ad Writers and Sales ltr authors
get their message and offer in front of MORE PROSPECTS.

They will
LOVE you for it!

Thanks,
Glenn Osborn

Rentamentor Mastermind Network

P.S. - Ankesh - If you are not sure the Ad Author will be pleased with what you are doing... ASK for PERMISSION.

Here's an Ezine which shares a "TEMPLATE" we use to Get Permission from total strangers.

http://archive.enchantednlp.com/ezine.php?issueno=1538

Ankesh August 4, 2008 05:29 AM

Re: How to Get THANKED for "Stealing" Ads
 
Thanks everyone for the advice.

My problem is: I am preparing a presentation and there are a few ads that would be awesome to use as examples. But I have no clue who the creators of those ads are.

Most of these ads don't promote products. They are guerilla ads (mainly grafitti and billboards) and have to do with social causes. For eg: one ad is on why drugs is bad. But it doesn't say which company sponsored that ad or mention any name what so ever...

So I was wondering if I should use these ads or not...

I'll probably end up using them and give a disclaimer in the last slide or something...

Thanks.


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