1-part Don Alm + 1-part current events and "HEY-PRESTO" - GENIUS!...
 

http://onthewayresume.com/

And they're getting lots of publicity!

http://www.youtube.com/watch?v=4He90Lk3-Sc

http://www.youtube.com/watch?v=3xtChUEMvIo


See... Coming up with a winning idea CAN be done!

Cheers!

-- TW

PS: No reason it can't be done in UK or OZ, etc.