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-   -   Are you killing your potential sales? (http://www.sowpub.com/forum/showthread.php?t=6414)

Sandi Bowman June 9, 2009 08:15 PM

Are you killing your potential sales?
 
You are if you're doing this!

How many times does one have to see a promo for the same thing they've already decided they have no need for, or cannot afford? Two for me...then, when I see it in a new email, I hit the delete button without further thought...or reading anything else that may be in the email. Not worth aggravating myself over so I hit delete. If it gets too bad, and repeated often enough with various other 'offers too good to ignore', I unsubscribe. End of story.

Sandi Bowman

wallyconger June 14, 2009 06:56 PM

Re: Are you killing your potential sales?
 
But "they" (the marketing experts) say that a prospect has to see an offer up to seven times before they buy!

Maybe some think such is not the case in internet marketing, but I believe it is.

So what's the solution?

Maybe this: change the headline and content of each email sent, even though you're pitching the same product or service. Toss in variety, personal stories, your personal testimonial.


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