"Almost Everything I've Learned about Direct Response Television" - by Steven Dworman
 

"Almost Everything I've Learned about Direct Response Television" - by Steven Dworman
http://itreallyworks.tv/articles.html

Read it. Print it. Read it again. Its awesome stuff!

Re: "Almost Everything I've Learned about Direct Response Television" - by Steven Dworman
 

Ankesh,

Thanks for sharing the Awesome info regarding Steve Dworman Enterprises Inc...

Remember everyone in business has to Start from somewhere...

As per a few of the comments in the link Ankesh posted...

“This early information that I learned was essential in my education. But it wasn’t until I created my own product (a perfume called Curiosity) produced my own infomercial, purchased the media time, and created my own back-end marketing programs that I really learned all aspects of the business from the trenches.” ;)

A few more interesting details and info on Steve Dworman's success story...
http://www.drtvsecrets.com/
http://www.drtvsecrets.com/gpage.html
http://www.drtvsecrets.com/contents.html1.html

On another related Note regarding Direct Marketing...

Hear What David Ogilvy Says About The Future of Direct Live Video on Why Direct Is a 'Secret Weapon'
http://www.reuters.com/article/press...09+PRN20091019

http://www.youtube.com/watch?v=b14e4...layer_embedded
http://redirect.ogilvy.com/2009/10/2...unches-at-dma/

Got any Gary Halbert stories to Share? ...

Gary's son Bond Halbert starts things off with the story of Gary Halbert's Pink (Coral) Caddy... :cool: Coming from a guy like Gary...
http://www.thegaryhalbertletter.com/...r-archives.htm
http://www.youtube.com/watch?v=TUlOh...layer_embedded
http://www.thegaryhalbertletter.com/index.html

And... Gary Halbert's Oldest Son Shares Special, Fond Memories...
http://www.youtube.com/watch?v=ziOfA...layer_embedded

More excellent Direct Marketing resources Definitely worth Digging through...

Great Brainstorming material for endless ideas and Multiple streams of income & revenues...

http://www.infomarketingblog.com/gar...beverly-hills/
http://www.infomarketingblog.com/
http://directmag.com/
http://www.dmnews.com/
http://www.targetmarketingmag.com/
http://www.the-dma.org/index.php

Phil