Walter Hailey Made His 1st Million Handing Out Muffin Recipes
 

Hi,

Thank you for all the great posts.

Here is an idea I borrowed from 426 million mentor Walter Hailey. At one of the events Walter held for entrepreneurs - in his home - 50 of us in his living room were told...

"I made my 1st million dollars handing out Muffin & Bread Recipes in Food stores."

Turned out he sold flour to the stores. Then he and his Mastermind Partners - Came back that evening and on weekends. Stood on a chair. (He was 5 ft tall) Played country music on an old record player and handed out Muffin Recipe Sheets. Bread/Muffins - recipes that Used Flour.

WALTER Sold his flour twice!

Once to the store owner.
2nd time to the consumer.

WOW.

I was really impressed. So I started testing right away. I wrote up a Muffin Recipe I'd been making for years as a kid. (My mom drafted me to do dessert.)

I used the Hotel's copy machine.

I started handing out Muffin Recipes to hotel clerks, maids, the concierge and even a few of my fellow bootcamp attendees.

Walter was right.

I got into a lot of smiling, happy conversations with TOTAL STRANGERS. So when I got home I set to work. Wrote some more Recipes down.

Started sending Thank You Notes and Muffin Recipes to Clients & Prospects...

FIRST - Call - then send the receptionist a Thank you Muffin Recipe.
Then call back to make sure she got it.

SECOND - I'd ask the spelling of her bosses name. Send her a 2nd Thank you note. And a 2nd Muffin Recipe. AND a page of Bullet Point Munny Making headlines for her boss.

THIRD - Then I'd call again to Make sure she got the 2nd Muffin Recipe. And to ask sweetly if she would put the page full of munny ideas on her bosses desk.

Worked like a Charm.

Lately I've been dropping into Teachers Forums, Gardening Forums, niches I'm researching for clients or myself...

The Same Muffin Recipes are Getting me WARM Responses!

If it's ok with Dien Rice, I'd like to share a few of my Favorites here. And ASK for other Favorite Recipes from sowpub readers to ADD to my repertoire.

If nothing else - we'll all eat Tastier.

Thanks,
Glenn Osborn

===============================
Banana - Raisin - Nut - Muffins

When I was 9 or 10 my Mother put me to work making dessert every day. She’d cook dinner. I did dessert. I discovered Muffins quickly. But Fought Decades Long battles with my 2 brothers. One Hated walnuts. The other picked out all the raisins! YOU Choose. But this recipe survived a Decade of intense criticism. So you know it’s Great. Glenn

1. Pre-heat oven to 400 degrees

2. Grease 12 muffin tins

3. Chop up and mash one banana - use a fork, potato masher and a large flat plate or bowl

4. Combine all dry ingredients in a bowl

5. Then thoroughly mix 1 teaspoon of soda with dry ingredients

6. Pour wet ingredients in with dry and mix with large spoon until combined
Don't beat mixture. Just mix until no dry spots are left.

7. Immediately Spoon into greased muffin tins

8. Bake in oven for about 25 minutes. Tops of muffins will get brown when done.

Ingredients:

1/4 cup warm honey

1 beaten egg

1 1/2 cup of whole wheat flour

1/2 cup buttermilk or plain yogurt
(In a pinch you can mix up 3/4 cup of dry milk with water and squirt in 1 tablespoon of lemon juice -- This reacts with the soda and makes the batter rise)

1/2 cup raisins – 1/2 cup chopped walnuts

(Tip: Have some extra flour standing by. The size of the banana is a wild card. A little more flour might be needed to make up for the wet banana. You don't want a sloppy wet batter. Your goal is to reach a moist mixture that sticks to your spoon or fork when mixing.)

Survival of the Fittest Muffin Recipe #2
 

Hi,

Thanks.

Here's another Of My Favorite Muffin Recipes...

Glenn

===============================
Raisin-Walnut Wheat Muffins -

This is a killer recipe. My mother taught cooking in Home Economics for 30 years. I was in serious competition at home. If a recipe didn't measure up, my two brothers told me about it.

How'd you like your cooking to be compared to dirt or sawdust or worse?

I know this recipe is great tasting. It was my job to cook dessert while my mother made dinner...every night. That is pressure! A dozen muffins disappeared in just minutes. One brother liked to put applesauce on his muffin. Another like margarine or jam. Dad was allergic to white flour so everything I cooked was whole wheat healthy. Mom ate hers plain or with applebutter. You can't please everybody. One of my brothers didn't like nuts. I told him he was nuts and to eat around them. Enjoy!

Ingredients:

1/2 cup butter or oil – 1/4 cup warm honey

1 beaten egg – 3/4 cup buttermilk or plain yogurt

1 1/2 cup of whole wheat flour (I use spelt cuz I can’t eat white or whole wheat flour) (Hint - you can use 50/50 of whole wheat & white flour too)

1/2 to 3/4 cup raisins

1/2 to 3/4 cup of walnut pieces-- the amount depends on how much you like raisins and nuts

(In a pinch you can mix up 3/4 cup of dry milk with water and squirt in 1 tablespoon of lemon juice -- This reacts with the soda and makes the batter rise)

DIRECTIONS -

1. Pre-heat oven to 400 degrees

2. Grease 12 muffin tins

3. Combine all dry ingredients in a bowl

4. Then thoroughly mix 1 teaspoon of soda with dry ingredients

5. Pour wet ingredients in with dry and mix with large spoon until combined
Don't beat mixture. Just mix until no dry spots are left.

6. Immediately Spoon into greased muffin tins

7. Bake in oven for about 25 minutes. Tops of muffins will get brown when done.

Thanks,
Glenn

My Personal Favorite - Prune Muffin Recipe
 

Howdy,

A Thank You Reward for the recent valuable posts.

Glenn

===============================
Mouthwatering Prune Muffins

Prune Whole Wheat Muffins

Don't Say They're Prune Muffins
'Til After Every Muffin Is Eaten

The secret here is NOT to tell your sisters,
brothers or parents what's in these muffins.
Tell them after they scarf them down.
After that they won't say "eeuuuuwww!
Prune Muffins?" All you'll hear them say is,
"Make some more of those."

Another piece of advice. Don't ever dye
Prune Muffins Green. My Grandfather
came over to our house on St. Patrick's Day
for dinner. I tried to impress him with
Green Prune Muffins.

Not a good idea. The yellow-brown whole wheat flour
and the green food coloring turned the muffins a
bruised color (black and blue). The dark bits of
prune made the whole effect even worse!
My Grandfather talked about those muffins for years.

1. Pre-heat oven to 400 degrees

2. Grease 12 muffin tins

3. Chop up pitted prunes -- cut each prune into eight pieces or more

4. Combine all dry ingredients in a bowl

5. Then thoroughly mix 1 teaspoon of soda with dry ingredients

6. Pour wet ingredients in with dry and mix with large spoon
until combined Don't beat mixture. Just mix until no dry spots are left.

7. Immediately Spoon into greased muffin tins

8. Bake in oven for about 25 minutes. Tops of muffins will get brown when done.

Ingredients:

1/2 cup oil
1/4 cup warm honey
1 beaten egg
1 1/2 cup of whole wheat flour
1/2 tsp salt (optional) I don't use it
3/4 cup buttermilk or plain yogurt
(In a pinch you can mix up 3/4 cup of dry milk with
water and squirt in 1 tablespoon of lemon juice --
This reacts with the soda and makes the batter rise)

1/2 cup finely chopped prunes

Hey Glenn, can I use this in Before You Buy Anything?
 

It is just MY perspective sort of thing, but, I see this as a BRILLANT use of a HOTSHEET.

With your permission Glenn, I'd like to use this story in the revised section of the HOTSHEET section of Before You Buy Anything.

Back in day (old inner circle pubs), the recipe was a staple, a great front end, a good lead generator and a standard for many who wanted to get into the 'mailorder biz'.

Bud Weckesser and Green Tree Press got his start by selling a booklet of recipes on hamburger. The booklets were printed in Akron, OH (Bud was in Erie, PA) and drop shipped to his customers.

Recipes have been a best seller in bookstores for decades.

One of my favorite "muffin" recipes, and can be found online, is one that takes two minutes in the microwave. I'll post mine here, when I find it. Whole wheat flour and oatmeal, Splenda or honey, and other good things.

When I was a "demo" guy, most recently at Gordon Food Service, we gave away a ton of recipes and even had a computer in store to help people with meal preparation. All HOTSHEETS in my eyes.

Thanks, now you have to be The Muffin Man and thanks for the recipes.

Gordon Alexander

Gordon - Good Idea - I Never Thunk of a HotSheet Muffin Recipe
 

Dear Gordon,

Thanks.

Sure you can use the idea.

Although I've never called my "Tortured by my brothers until the Muffin Recipe Got Great" one page Recipes HOT SHEETS...

I guess I've been using them that way - for years.

I give them away to make friends on-line.

Or By PHONE - Email or fax to secretaries or receptionists - with a Thank you note - to get to her boss.

THEN CALL BACK.

Works like magic.

Cuz they Never get Thanked and Rewarded - EVER.

Thanks,
Glenn

Hot Sheet Recipe Niche - To Gardeners
 

Hi,

Thanks for the ideas, Gordon.

You got me thinking about ways to "Niche" a Series of HOT SHEET Muffin Recipes.

We always had a couple big gardens when I was growing up.

I'd often cut up a small amount of a garden vegetable.

Stick that into the Muffin Recipe - of the day.

Smushed corn kernals - yellow on brown flour - looked nice.

Spinach and broccoli bits were my FAVORITE - cuz they looked so GREEN in amongst the raisins and nuts.

Moisture is the secret.

You gotta SQUEEZE the water out of any veggies you add to muffins.

Thanks for the Hot Sheet idea,
Glenn Osborn

P.S. - I wrote up a 32 page booklet on how I use Muffin Recipes to make friends and sales on and off-line.

Stuck it on Ebay just for fun...

Good cheap place to test new ideas for 10 cents or so.

The Headline -

"How My 426 Million $ Mentor Walter Hailey Made Millions Handing Out MUFFIN RECIPES"

http://cgi.ebay.com/ws/eBayISAPI.dll...ht_7323wt_1167

=====================
=====================
Green Spinach Bits MUFFINS - Banana/Raisin Optional

Directions -

1. Pre-heat oven to 400 degrees

2. Grease 12 muffin tins

3. Chop up and mash one banana - use a fork, potato masher and a large flat plate or bowl

4. Combine all dry ingredients in a bowl (The dried off diced spinach specks go in the dry bowl)

5. Then thoroughly mix 1 teaspoon of soda with dry ingredients

6. Pour wet ingredients in with dry and mix with large spoon until combined
Don't beat mixture. Just mix until no dry spots are left.

7. Immediately Spoon into greased muffin tins

8. Bake in oven for about 25 minutes. Tops of muffins will get brown when done.
And a sharp knife shoved into a muffin comes out clean. If batter sticks to the blade. Cook it a bit more.

Ingredients:

1/4 cup warm honey

1 beaten egg

1 1/2 cup of whole wheat flour

1/2 cup buttermilk or plain yogurt
(In a pinch you can mix up 3/4 cup of dry milk with water and squirt in 1 tablespoon of lemon juice -- This reacts with the soda and makes the batter rise)

1/2 cup raisins – 1/2 cup chopped walnuts

(Tip: Have some extra flour standing by. The size of the banana adds moisture. IF You didn't SQUEEZE
The Spinach dry you'll need extra flour too. You don't want a sloppy wet batter.
Your goal is to reach a moist mixture that sticks to your spoon or fork when mixing.)


==================
==================
DIRECTIONS for Squeezing 1/4 cup to 1/8th cup of Spinach -
Before Adding to the Recipe -

I - IF you use spinach right out of the garden, pull only 3 or 4 big leaves

II - IF you get leaf spinach in a whole foods store. Same thing.

You dry the leaves off on a paper towel. Put them on a cutting board and dice as fine as you can.
Blot again if they look wet.

DO NOT use a Food Processor machine. The leaves become a green gooey mess.

III - IF you buy frozen spinach or have leftover cooked spinach. Use an 1/8th of a cup.
Because it's very wet.

Find a thin hand cloth. Not a thicker towel. Place the wet spinach on the towel.
Spread it out some. Fold the towel over the spinach. Try to beat it to a pulp thru
the towel. Use a small pot or the butt of a big knife. A rolling pin can work if
you really LEAN on it.

Take a dull knife. Scrape what's left off the thin smooth towel. The towel will
have a wet green stain. Toss the drier spinach into the wet ingredients - bit by bit.
And Stir. So it doesn't stick together in a chunk.

*****************************************