Help! Adapting a Dr to Dr Sales Idea to The Phone
 

Hi,

Thanks.

I just got off the phone with a man who is getting back into Network
Marketing after selling his 1st downline.

He complained that 8 of 10 people he talks to
Say "No" or simply won't listen.

Here's what he says to prospects now, "Do you want to make Extra Money
Selling World Class Health Products?"

He's really intense and passionate too. He's turned his own health around
with this stuff.

I guessed correctly.

He said, "How did you know I'm scaring people?" (I knew because he was
Scaring ME!")

I suggested he adapt a door to door Sales Script that has created a billion
dollar water filter business and a billion dollar Health product business.

And I suggested it because the two Sales Scripts start out almost the same.
ALMOST.

The Two Billion dollar Sales Script goes like this...

"Do you want an Opportunity to make a Lot of Extra Money with ZERO work?
I'll do the work for you."

"No" answers you ignore.

"Yes" answers you say, "Great. Do you have time for me to make you some
money - right now? Or maybe later today or this evening?"

ACTION SUMMARY -

I - You qualified them
II - You got a yes
III - You got some of their time (ALL steps he was skipping)

=====================

NEXT You ask, "Do you know anyone ELSE who wants to make Extra Money
with no work?"

#1 - You call down a list of 15 or 20 people. You say, "Hi. I'm sitting here
with your friend Helen. She says you are like her. You'd like to make
Extra Money without any Extra work. Is that true?

They answer, "Yes"

You Reply - "When is the best time for us to call you back and show you the
Munny?"

#2 - You hang up and turn to your prospect and ask, "If all 6 of these folks
sign up you make 50.00 each or 300.00 a month. If only 3 join us - you
make 150 bucks.

"You noticed I hung up after I got a "YES" and an appointment with the first
6 people off your list."

That's cuz If I sell them without you signing up 1st - you don't get paid your
50.00 minimum a month.

#3 - You pull out the Sign up form. Hand them a pen. And walk them thru
the paperwork including their credit card and SS#

#4 - Then you give them the website address to get all the product lists and
testimonials and scientific studies.

==================
==================
MY Problem...

The Guy I explained this to didn't GET IT.

He asked, "When do you explain about the products. The health benefits?"

I said, "You sell the SIZZLE 1st. Most people don't want to hear about the
hard to understand details yet. Those that DO. Send them to the company
website. And move on."

HE SAID, "Could you send me an outline of what you just said? I don't
understand where you explain the product details."

Any suggestions?

Do you think the sales System is too Different for him to grasp?

Or should I explain it differently?

Thanks,
Glenn

P.S. - I sent him The Table of Contents for a longer, more detailed description of this concept in one of my CD programs.

He's looking at it...

http://archive.enchantednlp.com/products.php?id=56

Re: Help! Adapting a Dr to Dr Sales Idea to The Phone
 

Thanks Glenn.

Good social engineering.

I have mixed feelings about it.

I like it because its ingenious and I can see how the conversion rate will be beyond the roof.

I don't like it because it focuses on the sales system. And completely ignores the product. Its too ponzi-ish. It focuses on building a pyramid. The products will sell even though they suck. But the folks may not keep buying the products month after month.

Which is the problem I think your friend faces too. I think he understands the sales system. But the fact that it completely ignores the product makes him uncomfortable.

Maybe a comfortable trade off would be:

i. You sell the product with a script that is focused only on the product.

ii. Once the sale is done, you ask the buyer: would he want to get the product for free month after month? And maybe even make money off it - with no effort?

iii. If he says yes, then you ask him for the referrals - and call his friends up in front of him. And you get him to signup under your downline.

Perhaps Think About Selling the SIZZLE like this
 

Dear Ankesh,

Thanks.

I agree there is a large potential for Problems with this. It requires a LOT more work and taking of responsibility by the Sales People.

For example -

When I've used it with MLM clients.

A - We check out the MLM company to make sure they are as honest as can be.

B - I try to make sure the MLM has been around for 5 yrs or longer. 90% of network marketing companies collapse in less than 4 years.

C - We Create a Simple Product Website before we start. To explain the products and walk people thru the details of the business. With links to the best pages of the company site.

D - I think of it like this...

The New York Times Best Seller List uses the exact SAME Psychological Sales Persuasion System as we do here.

People buy books based on THE SIZZLE and # of other buyers - without researching the author or the book.

SAME Thing here.

WE take responsibility for building each person a stream of income AND choosing a good product line and company with integrity.

AND we stand in btwn the company and our customers. To protect them as much as possible.

TRUST is a two ended relationship.

However...

All that said.

I agree there is a LOT more up-front work involved with selling THIS WAY than what less successful MLM sales systems do.

Thanks,
Glenn Osborn

P.S. - But I mainly use this idea OUTSIDE the world of MLM.