Re: Keep the tributaries flowing into the same river...
 

Hi Gordon,

Thanks, you certainly did stimulate my brain cells! :)

I also looked at the highly profitable advertisement which you wrote that you mentioned....

> OK, let me give you an example. In Remote
> Hypnosis I showed the ad I wrote that ran
> ONE time and pulled in over $12,000.00 of
> New Business and it didn't cost me a dime,
> someone else paid for the ad.

(For Remote Hypnosis purchasers, and those planning to get Remote Hypnosis, this ad is in Appendix 1.)

> We sold golf lessons, that was our mainstay.

> But note that I did WORKSHOPS and SEMINARS
> too. I was one of the first teaching
> professionals to have a "sit down"
> type golf seminar, the one you can now BUY
> on Think And Reach Par...

> Look at the ad closely. You'll see hidden
> mention of some of the other streams.

> Note that I did SPECIAL CLINICS...ka ching.

> In depth Video Analysis of the Swing...ka
> ching.

> Newsletter...ka ching.

> Buying Club...ka ching.

> PLUS, I sold clubs, balls, equipment and I
> collected advertising fees from the
> participating retailers in the buying
> club...and on my bulleting board...Ka
> ching...I feel like I'm passing out wings
> (It's a WONDERFUL life ya know).

> Each of these were little streams, but they
> were all GOLF related.

Yes, I see them all Gordon! Very clever and it makes sense to me.... :)

> So, keeping the multiples within a FAMILY of
> products/services helps you LEVERAGE your
> time.

> So, the guy selling SUNGLASSES or Hats on
> the beach, should have some sun screen...and
> some frisbees, or beach toys...

> he/she could organize CLINICS, on beach
> volleyball, photography at the beach, surf
> fishing, how to build SAND CASTLES like the
> beauties that JDB shared with us.

> So, they would be different and varied
> streams, but all under the umbrella of FUN
> AT THE BEACH...

> so you could be Mr. Beach FUN. So when the
> people thought about going to the beach,
> theyd think of MR. BEACH FUN.

Hmmm... MR. BEACH FUN.... Sounds like a lot of fun just hearing it.... :)

Thanks Gordon, I agree, those are good ideas.... I can see how it would be easier to add on to an existing family of services and products than to start whole new ones, mainly because then you are still serving essentially the same target market....

And acquiring new customers is the most expensive thing to do.... Keeping the customers you have already is much cheaper, so it makes a lot of economic sense....

Thanks, Gordon, you've really clarified a lot of things....

It was also very useful to see the ad in Remote Hypnosis as a good example of what you did, and how that could also be done in practically any line of business....

I'm going to have to do some brainstorming to use this information most effectively. :)

Thanks,

Dien