Does anyone have any links on this?
 

The classic direct mail method of sending what appears to be a newspaper article with a post-it note that says, "This really works! -J"

It was all the rage in the 80s -- started by someone along the line.

I think there was a court case about it being deceptive at some point.

Any links for the whole story? I was trying to tell someone about it.

-- TW

Re: Does anyone have any links on this?
 

TW,

Bet Lawrence Bernstein: “World’s Greatest Direct Response Archivist” has All the details, nicely parked inside of his "Awesome" resource...

Great reading! And an Almost Free Direct marketing Education and your Homework for the weekend... ;)

Those unfamiliar with Lawrence Bernstein... Enjoy! ...
http://www.infomarketingblog.com/law...se-researcher/
http://www.infomarketingblog.com/
http://www.google.com/search?hl=en&c...w&ved=0CDQQrAM

Phil