Here's help for anyone that hates "selling"... (I do, too!!!)
 

Hi!

Early morning ramblings. Really early. *g*

One of the things I've noticed is that a lot of people make references to needing the ability to "sell" the customer.

Does anyone hate that as much as I do?

I remember the first time I went to a home business trade show. I was still working my first online business, then - I hadn't even registered LindaCaroll.com yet at the time.

Nevertheless, as Peter and I were walking into the room to set up, I commented "Geez, I HATE selling. I suck at it... I hope you're good at this."

He looked at me absolutely shocked. "Fine time to mention it..." he muttered. I suspected he was not too impressed. *laughing*

As the show progressed, I booked a speaking engagement at an upcoming company training seminar and collected business cards from several dozen people that wanted more information than I had time to give them at the time.

As we were leaving the show, hours later, Peter looked at me and said "I thought you said you sucked at selling? Sh*t, you're incredible to watch!!"

I laughed.

Do you want to know the secret?

Think of how you felt when you bought something that you really wanted. A new DVD, or computer.
Something you were excited to buy. Remember how good that feels??

Now, think about how much you HATE it when some salesclerk hovers around you in a store. Following you around so you don't even feel comfortable anymore. Then think about how that same clerk seems to disappear when you finally DO have a question. Or he/she doesn't know the answer.

Fact is, people love to BUY things... and they hate to be "sold."

So, the trick is to lose the sales pitch and look for the way to help them buy what they want.

There IS a difference.

If you really believe that what you sell is what the person needs, tell them why. Be enthusiastic about being able to help them find what they want.

Whether it's the lure that will bring them that 20 pound bass, or the software that will keep their hard drive safe, if you have what they need - TELL them. Get excited about it. If you can't get excited about what you do, you're doing the wrong thing!!

If the product is good, and you tell them, you will probably also sell them.. but without the hard sales pitch.

Enthusiasm can go a L-O-N-G way - trust me on this one. Because I DO hate the sales pitch...
and I love to help people buy!

Oh... and if the product you have is NOT what they are looking for. BE HONEST! Tell them that, too. Offer to point them in the direction of someone else that may be able to help.

Your gesture of honesty and assistance will be appreciated - and who knows, that person just may know someone else that DOES need what you sell.
I've had a lot of referrals come in that way.

: )

Just my two cents..
Linda Caroll


Website design... with a difference. (my sites work)

thats right linda if you can solve their problems
 

chances are youve got yourself a new customer.
focus on the benefits your product/service WILL bring to their business/life and you will be like a friend to them and not a much maligned salesperson.

mike

Re: Here's help for anyone that hates "selling"... (I do, too!!!)
 

Most people just dont get this and I have never worked out why for sure (even though I have trained hudreds of direct sales people)

Trying to sell without establishing a client want first is about as pleasant as clipping your nasal hair with garden shears:-)

Establishing a client want is fun because it can be done without encountering any pressure or sales resistance

For example I cold called (I still do it occasionally I love the challenge;-)an elderly couple in a bricks and mortar business

90% of sales people would set about establishing in their minds that they *need* a web site. Of course its true.
But selling needs to people is hard work and often fruitless

Establish a want and most of the time you are home and dry. In *conversation* they told me that they wanted to retire and go on a world cruise without using their pension to fund it

"What if I could find you a way to help you achieve that?" says I...

Now they *want* my sales proposition to work. Because it fulfills their main want in life

The same is true in online sales. The search for a hungry market should establish that there is a general want of a solution to a problem

I identified that web designers found selling to SME's a problemmatical area (sorry some Linda *g*). As a group they *wanted* a solution or strategies to overcome this pervasive problem

As I said when a want is found they want the solution to work

Simple. But what I can never figure out is why the vast majority of sales and business people find it so difficult to put this into practice. Its like people have an in-built drive to launch into the sales process

So for the record Linda I 100% agree with you again!*g*
Regards
Andy




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