Re: Much stronger Mike...a few minor things...
 

> I think it is much stronger.

> Did you save the old page? You always want
> to save the old ones for comparisons.

> In my opinion it is better not to put the
> price up front like that, BUT, you can test
> it.

> You want to "whet their whistle"
> first. Give them a reason to WANT it. Then
> give them a price. Your book is a very low
> priced one, you might want to test it out
> too, take it up much higher...
> the green on the bottom (first page) was
> hard for me to see, but I use an old junk
> monitor, so it might just be me.

> ON the second page (the information page)
> get some other opinions, I feel the STONGEST
> part of the BENEFITS is in the section
> called:

> How much can you expect to earn as a public
> speaker?

> That might make a better lead in, then put
> who you are. Minor things, but you want to
> lead with your strongest benefit...and those
> who have an interest in public speaking (I'm
> assuming) have a keen in interest in HOW
> MUCH CAN I MAKE?

> OVERALL, I think you will get much better
> results with this one, time and your
> customers will tell.

> Now Mike, I just paid 49.95 for a 86 page
> book. And it was a bargain.

> If you book can help people do something
> they would really like to do, maybe even
> love to do and make them that kind of
> part-time money, it is my opinion
> underpriced. But again, price point is
> something you can test.

> I'll let some others make their comments,
> but it sure looks good to me.

> Gordon Alexander

> PS. Just so you know, I got a taste of my
> own medicine this morning with my new golf
> site; seems I violated every rule I've ever
> given to someone else.

> The thrust of my "reprimand" was
> this: ONE THING so as not to confuse people,
> and after seeing your site, I'm doing a
> major revision of the golf site and I'll
> follow your lead.

> Best of success to you Mike. If you are
> running the same off-line ads...this month
> and last's should tell you if it makes a
> difference.

Thanks Gordon. I took your advice and removed the price from the home page and put the key benefit first on the second page. How is your golf book selling? I really appreciate all your assistance. If you ever need a speaker I certainly will give you SPECIAL rates, Thanks again. Mike Moore