These seem like good biz models...
 

[no, none of these are my affiliate links -- I have no association with these sites at all]

http://www.yourdiscountwebsite.com/

samples...
http://www.greeleydiscounts.com/
http://www.tricitycard.com/
http://www.madisoncard.com/
http://www.dutchessdiscounts.com/

Another model...
Start your own TV "station"...
http://whatshotsouthjersey.com/

Cheers.

-- TW