This is some creative marketing!
 

A beer company in Canada really has a great idea IMO to stand out from the competition at a local Octoberfest beer festival. Brilliant.

See photo attachments below.


This Clever Beer Advertisement Makes Use Public Trees and Poles.

This creative beer advertisement for WURST Oktoberfest in Calgary makes use of paper, trees, poles or anything else cylindrical in form that can be used to form a giant beer stein.

Once wrapped around a tree or a post, it looks as though there is a giant beer can hanging out in public. To make the steins look as convincing as possible, a handle has also been included, and because it sticks out, this is practically asking people to pose and take a picture with the giant beer signs. Around the bottom of the beer ads is a small note date that notes when Oktoberfest is happening in Calgary, which has got to be way more effective than putting up a boring paper flyer with the same details.

I'll drink to that! \_/

Glenn

Re: This is some creative marketing!
 

Lol...those are awesome.

I wonder how long they stay there until they get taken off...especially since it looks like they are randomly putting them in public areas.

Definitely cool ads! Could it be adapted to other businesses?
 

Thanks Glenn!

I agree, those are pretty cool ads... Definitely viral, too, I'm sure!

I wonder - could a cafe or restaurant adapt it, for example - maybe with coffee mugs instead of beer mugs? I reckon that could also get people talking as well!

Best wishes,

Dien

P.S. Sorry I haven't posted for a little while - I've had a very nasty bronchial cough over the past week, though I think it's now getting better.

Re: This is some creative marketing!
 

My very first biz venture was a Burglar Alarm co in the north suburbs of Chgo.

My initial Marketing efforts was to go after the "wealthy home owners".

One of my "subjects" was the present owner of "Schlitz Brewery".

With "my method" of getting appts with affluent home owners I was able to sit down with this man, in the Kitchen of his estate. After going over his security needs.....I asked him what he was doing to promote his Beer Co.

He told me he was starting on an "Educational" campaign to explain to consumers, HOW he was making beer. He used the word "Kreussining". And his comment to me was, "Heck! ALL of my beer competitors use the SAME method......I just explained HOW it was done!".....and that gets the attention of consumers.

Also......along with this thread......when Hamms Beer came out with their Black Bear......some of the "knowledgeable" taverns & pubs posted the "Bear" on wooden poles and trees near their biz.

Also......when QR Codes came out and one of my Pizza clients wanted me to come up with a way to "reach Cell Phone Users".......I made a Poster with a full color picture of a Pizza...with a QR Code and the words;
"SCAN HERE FOR A FREE PIZZA!" and stuck it on Poles and Trees around town.

The scan would bring up a web page where they could order TWO Pizzas for the price of one!

Well.....the pizza biz DID get a LOT of orders BUT.....as is the case (nowadays in our once great country B4 Liberals took over).....with MANY things......all it takes is ONE person to complain and.....that's enough!

ONE complaint from a "radical Left-Winger" about the fact that the "FREE Pizza" was not really "FREE"......ya had to buy one to get the Free one!

So......I had to take the posters down.

Anyways guys......good luck with Socialism and da Lefty's in the next few yrs. My GrandKids will be living in a Different America.

Don Alm
Ohhh....after I installed the Alarm System in the beer magnates mansion one of his sons came home unexpectedly from college.....set off the alarm but continued up the stairs to his room (It was around 3am and the son just wanted to get to his bed and paid no attention to the alarm sounding)

The alarm woke up his dad.....who had his bed positioned so that he could look down the hallway and....he had rigged up a sling on the side of the bed where all dad had to do was drop his arm down into the sling where his hand dropped into the Trigger of his shotgun.

So...he called out, "Who's There"? a few times.....after the alarm went off. No response and then he saw a shadow moving across the hallway and he pulled the trigger.....whereby the pellets proceeded to destroy an expensive painting hanging on the wall at the end of the hallway.

Luckily....the pellets did not hit his son.

Re: This is some creative marketing!
 

Hi Don,

Thanks for telling a great story about a great promo!

I'm going off on a tangent here... But every year, there are stories in the media about accidental shootings like this. Luckily, this one turned out alright. But you (sadly) read about parents accidentally shooting kids, kids accidentally shooting their Mom or Dad, or even kids accidentally shooting their brother or sister.

What's the solution to prevent this?

All that comes to my mind are kiddie bullet-proof vests! Maybe there's a better solution...

Whoever comes up with a better solution than is available at present, could end up doing financially quite well - since this is a scary problem we are reminded about, by the stories in media, multiple times a year.

Best wishes,

Dien

Re: This is some creative marketing!
 

The most obvious solution regarding children is don't have any. That probably won't happen anytime soon so we need a solution that'll work.

I don't have one at the moment. However, one does lurk in the nether world. Maybe if we all concentrated on one, it'll manifest itself.

The one I liked was to keep the firearm and the ammunition in two different locations and under lock and key. But, that too, has its own negatives.

So, having said that, maybe I'm not too far off suggesting we simply refrain from having children and within two to three generations, the animals will be glad the humans have depopulated.