27 Copywriting Formulas that will Drive Clicks and Engagement on Social Media
 

Right now, I have to write a business proposal...

A business proposal is not just a proposal - it also has to persuade. You want them to read it and say, "Yes! we gotta do this!"

If it doesn't persuade... It's useless!

So, how to start?

I often start with Axel Andersson's / Denny Hatch's 7 emotional triggers... You can read about them in Denny Hatch's book, "Method Marketing."

Why? It's to make sure I have the emotional appeals... and I'm not appealing to just logic!

(It's best to have both.)

In a regular promotional piece, I also generally follow the AIDA formula... Attention, Interest, Desire, and Action.

Where possible, I like to put in as much "proof" as possible. This adds credibility. A lot of people don't realize how important this is!

Anyway... Here are 27 copywriting "formulas" which could help your persuasive writing!

The 27 Copywriting Formulas that will Drive Clicks and Engagement on Social Media
https://blog.bufferapp.com/copywriting-formulas

Okay... time to stop procrastinating, back to writing the proposal... ;)

Best wishes,

Dien

Give me the 10 Wheeler Points.
 

Thanks Dien,

My formula...ATTENTION, attention, at ease, ACTION.

And where is our old friend Elmer? Shooting ducks in a barrel?

Gordon

Re: 27 Copywriting Formulas that will Drive Clicks and Engagement on Social Media
 

Dien...have you heard of this book..."The One Page Proposal"...? I ask because of Jim Straw...Jim wrote about Adnan Khashoggi in his Finder's Fee course, anyway Patrick Riley(author) acknowledges Adnan for being the one person who changed his "business proposal" strategy. Not meant to replace a full blown proposal, but a way to get the "big picture" down with enough detail all on one page so that a quick decision can be made. The reason? Adnan explained to him that because of the volume of proposals he did not have TIME to read all of them, especially LONG ONES. It supposedly revolutionized Patrick's business. Considering the "source" and his WEALTH and considering Jim's recognition of Adnan, I'd say the advice is pretty solid. Just wanted to send the info your way...maybe you can use something from the book...or...change up entirely. Hope it helps.

Fred

Re: 27 Copywriting Formulas that will Drive Clicks and Engagement on Social Media
 

Thanks Fred,

Mentioning Adnan Khashoggi... I know a guy who apparently knew one of Adnan Khashoggi's sons in college. (Both my friend and Khashoggi's son attended a small college in California.) If he kept up the contact, there are definitely opportunities there! (However, I have a feeling he didn't keep the contact up... But nowadays, with LinkedIn and Facebook, it's a lot easier to re-establish old relationships than the old days! He really should do that...)

Thanks for the recommendation... I'm still working on the proposal. I got the book, and I'm sure it will help... :)

Best wishes,

Dien

As Elmer Wheeler said, "Don't ask If, ask _____"
 

Hi Gordon,

That brings up something...

I listened to an audio summary of Dan Ariely's "Predictably Irrational" (the summary produced by www.Blinkist.com )...

Ariely says that we are lazy-brained, and we always compare something to something else.

For example, if you go to a nightclub, the opposite sex will assess you by comparing you to the others around you.

So, he says, if you want to have more success at nightclubs... Bring along a friend who looks a little bit like you, but is less attractive.

Lazy-brained people will compare you to your friend - and you'll look attractive!

Elmer Wheeler figured this out years ago, with his saying...

"Don't ask If, ask Which!"

Waiters shouldn't ask if they want wine with their meal. Waiters instead should ask, would you like the red wine, or the white?

Then customers are more likely to choose a wine, since instead of thinking "wine, or no wine", we lazy-brained types (which means all of us) think, "red, or white?"

Don't ask, do you want to subscribe. Ask, do you want the basic subscription, or the premium subscription?

Apparently, there are even "decoy products"... These are products which the business doesn't expect the customer to buy. They are just there to make other products look better!

For example, a restaurant may have a very expensive item at the top of the menu. That's there to make everything else look more reasonably priced!

Much of it is implied by Elmer Wheeler's genius saying, "Don't ask If, ask Which"...!

Best wishes,

Dien

Two minute lesson salesmanship/copywriting...
 

https://youtu.be/7B8MAKhO7vs

Elmer Wheeler.

The which not if is the foundation of my Binary Matrix on the SQ1.


Most people give it a superficial glance, and of course, Don't sell the steak, sell the sizzle is one of the most quoted sayings in salesmanship and copywriting...

but few take the time to look deeper into the automatic response triggered by a sizzling steak on a platter as it is carried through a restaurant...and it isn't only the sizzle which grabs attention but also

the presentation, the aroma, the social proof...

ALL of this is part of the sizzle. A SLAB of beef on a plate isn't going to get anywhere near the reaction, is it?

Look a little deeper into the Wheeler Points he presents, there could be a break through in there for a few.

Gordon

Re: 27 Copywriting Formulas that will Drive Clicks and Engagement on Social Media
 

No problem Dien. More than welcome.

Fred