Long time lurker, first time poster so I thought I had better make it a useful one..
 

Hello all. As I said in my heading there I have lurked for quite a while here sporadically, one of the my favoured go to forums for quick and simple ideas. I haven't been back in a while however I thought today when I came back it would be a good time to jump in and contribute.

As way of a thank you and hello I have a link to a site I found out about this morning. Essentially its a marketing swipe file repository, with " With over "374+ pieces of marketing inspiration at your fingerstips" as it says itself.

Had a browse, might a a very useful go to for a lot of people here. Free too from what I can see and no its not my site. The url is swiped.co

The best way to learn how to write effective promotions is...
 

Hi Aphex,

Wow, thanks!

The best way to learn how to write effective promotions is... to study successful ads.

Sometimes, finding great examples of successful ads can be a problem.

However, your link ( http://swiped.co ) helps to solve that problem!

And... They even note ads which are controls, and provide some commentary!

Thanks... That's a valuable website to know about... :)

Best wishes,

Dien

P.S. Here is a link to an ad from the Swiped website... It's Benjamin Suarez's ad, to sell his book, "7 Steps to Freedom II"...

http://swiped.co/file/tested-formula-ad-ben-suarez/

When we were at Green Tree Press in Erie PA...
 

it was extremely important to see and to KNOW how the ads worked.

Even controls are sometimes short lived. And, as we saw in the BOYFRIEND WANTED ad, a control had to be modified to match the editorial requirements of the publication.

What we see at swiped.co is proof there is more than a dozen ways to skin the pormotional cat.

But, with having seen and studied over a Billion dollars of Results, via SCI, Arthur Middleton, HEB, Green Tree, Kristee...etc., etc.

My opinion is message to market match...
at the right time...

is the most important thing a copywriter can do...

And by working from the INTERSECTION, the meeting of the prospect and the promotion...backwards to intent of stimulus/response,

is the fastest and easiest tool any new or experienced copywriter can use.

The INTERSECTION has the answers. And we see there are scores of different kinds.

Gordon Jay

Re: Long time lurker, first time poster so I thought I had better make it a useful one..
 

Thanks Dien. Hopefully people can find it of use. More useful contributions as and when I find them. Nice to actually be out of the shadows on here.