The shocking consequence of a higher priced product!
 

Many years ago, Gordon Alexander wrote the report "Remote Influence"... We both sold it together, as a joint venture...

We found it resulted in a shocking experience!

We started selling the report at $12... With a full money back guarantee.

Of course, we got some people who said it wasn't for them, and wanted the refund (which we gave).

Then, we bumped up the price, I think to around $22 or so. Interestingly, while the volume of sales were lower, the profits were higher... And people asking their money back reduced too!

Finally, Gordon said - why don't we try to sell it at $49?

So we did...

Profits went up again...

But the shocking thing was, at the higher price - virtually nobody wanted their money back!

Why did this happen?

I think, when you have a higher priced product, you also get a different "class" of customer...

Some people are going to ask for a refund, no matter whether they liked the product or not. (They just wanted the product for free in the first place.) However, it seems that as the price goes up, these "freebie-seeking" customers stop buying... (Which is actually good, since they're not profitable customers to have anyway.)

It's a good experience to keep in mind!

Best wishes,

Dien

Today, I wouldn't sell half that information for less than 495.00
 

The Original Remote Hypnosis had to be redacted like an FBI file on Trump, it contained that much secret info.

Remote Influence, needs updated, broken down and is probably at least 5 products today.

AND, now, today, I have only have one, looking for a min of one million, something in the Panic Room or DEJAVU range would work.

Any Hollywood types out there?

GordonJ

PS. I don't know the answer but, what do you think is the highest amount of money paid for the fewest words written (not memorbilia or ephemera) ??

Maybe a speech writer or business idea?? Great concept, fewer words-more moolah!

One of my favorites
 

Perhaps a check. Few words, but written for a lot of money. My personal favorite! :D

Re: The shocking consequence of a higher priced product!
 

From memory, the man who sold the word "repeat" to the shampoo companies (and almost doubled sales for them) got paid a lot of cash.

Ad for checks.
 

In this week's Smart Source, 30 year old ad for personalized checks.

Please help Granny come into the modern era and get her a debit card.

And, teach her to be filling out the check while she is in line, don't wait til the sale is over and then start writing.

GordonJ (The granny magnet at the supermarket, I could use the self checkout and some granny will hop in front of me and write a check).

Good. Back of napkins have done well too.
 

And,

Copywriting is salesmanship in print...

was supposedly worth a small fortune too.

I'm thinking: Buy (this) now. With Pic? Bullet points??

GordonJ

Re: The shocking consequence of a higher priced product!
 

Dien,

Seems offering things for sale online, can attract a fair amount of trolls. Not only do they think refunds are the normal way to do business, but they want to trash their "target's" reputation as well.

Don Alm had a guy who was stalking him on this forum and others, for several years.

You'll remember him, Dien. He created a website just for the purpose of trashing Don.
He also made some nasty comments about you and Gordon there. A complete A--hole.

As I recall, it took getting the police involved to stop him.

He was an extreme case but online offers seem to bring out the nutcases.

I'd be interested in a conversation regarding the experiences others have had with selling things online.

Ron

Paid hundreds of thousands... for ONE word!
 

Hi Gordon,

Chrysler went to Clotaire Rapaille in the late 1990s, and asked him, "How should we market the Jeep Wrangler?"

Clotaire Rapaille did his research, and came back to them with one word...

"HORSE"

A Jeep is a "horse"...

They got rid of the square headlights, and made them round again (like horse eyes). They got rid of the "luxury" interior (who ever heard of a cowboy riding a luxury horse?).

http://changethis.com/manifesto/24.K...owTheCodes.pdf

Apparently he usually charged hundreds of thousands of bucks (at least) for his work... (Probably more nowadays...)

The campaign for the Jeep Wrangler worked!

Good question, though! I'd love to hear other examples... :)

Best wishes,

Dien

We have always maintained off line activity, much of which is never discussed online.
 

Yea, the Wisconsin azzhole, but he represents many guys online.

Since our first meeting Dien and I have never put all our eggs in the Internet basket. We both have developed and cultivated untouchable business interest off the Internet.

Know what I know today, probably would have a much less net presence and focused more on offline stuff.

We think it is good to keep the good offline stuff, close to our vest, cause even in the real world, the cheaters, thieves and muggers are plentiful.

Looking back to predictions I made in the early 1990s, as to what the Internet would become, I'm sad and sorry to have to say I was right.

Nothing much more than a way to be bombarded with more advertising.

Although the communication aspect is remarkable.

Funny thing, all those guys in the 1990s who wanted to save the mailing and printing costs and set up automated sales systems, those guys...

are working more hours than they did back in the day, and the money may be bigger for some, it has been a tradeoff most will seldom discuss.

But, a diversified business interest, with multiple streams, IF they are managed properly and set up so as not to take up time...has certainly been one answer to the nonsense which is prevalent online.

GordonJ