Why carrots and car tires go together...
 

Here's a fun and interesting little promotion I came across...

"FREE Bag of Carrots With Every Tyre"

It's simple. It's pretty cheap to implement!

But... It got them some free media - at least on a UK website and magazine devoted to the tire industry!

It shows that promotions don't have to be expensive... Yet they can still get attention!



4 tyres and a bag of carrots please
http://www.tyrepress.com/2016/08/4-t...arrots-please/

Best wishes!

Dien

Carrots, big red noses, lottery tickets, the why behind these ATTENTION techniques.
 

in short, we are hard wired to notice change, movement, sound, the DIFFERENT. It is a survival mechanism, a remnant of our evolution.

We take note of differences, incongruencies, things out of the ordinary.

Knowing this, we can use this to get attention. As the carrots did here, and the attention by the media, always on the look out for the odd story, but,

if you want to prosper, you then transition from ATTENTION gained to Attention HELD.

I have long asserted it is the only element of marketing/copywriting/story telling you need to focus on, once attention is lost so is your customer.

Early questions to the St. Patrick's Day report on advanced remote persuasion have been about this very subject, getting ATTENTION. It is, of course,important to gain attention, but then you have to take control of if and keep it to "foregone" conclusion.

Gordon Jay Alexander