List all the reasons and apply it too what you sell and waalaa you have results

> Hi Dien,

> Because I write my own copy for all of my
> products, I've got to know my "target
> market" inside out. What they like,
> what they don't, and more importantly, what
> they buy.

> And you are right, different buying groups
> have different "hot buttons" that
> the copywriter must be aware of to make a
> sale.

> The best book I have read that deals solely
> on buying triggers is by Joseph Sugarman
> called: "Triggers ... 30 ways to
> control the mind of your prospect to
> motivate, influence and persuade."

> Joe is a master of the written word and this
> one book has helped me out on more than one
> occasion.

> Pete Godfrey

> That is, what are the "emotional