Marcia -

> This is the key point. The quality of
> subscribers is the real test.

> I would not do this again.

Well, knowing Bob's background, that's why I so surprised when I read his article. I would rather have his 2,000 regulars some of whom probably buy from him than 60,000 of the type you described.

> Instead I'm concentrating on getting people
> to my site. If they subscribe to my
> newsletter after being at my site, they are
> usually good subscribers!

That has been my experience as well. I've got to do a better job tracking the visits vs. the sign-ups but I do know we convert a little over 3% to sales of those who sign up for the mini-course. I was pretty pleased with that figure, (knowing that the average is 1% or less for most DM), until Alex Mandossian told me he was getting double that! I've recently read of some other folks that are getting the same kinds of conversions. So I've got some work to do.

Rick Smith, "The Net Guerrilla"


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