Underneath all the triggers I think
people buy "pleasure"; of course there
are some who find "pleasure" in pain(but
we won't go there today)...

" A man hath no better thing under the sun
than to eat, drink and to be merry"..Ecclesiastes

"Though sages may pour out their wisdom's
treasure, There is no sterner moralist than
Pleasure"-Lord Byron, Don Juan

give us the luxuries of life , and we will dispense with its necessaries"- John Lothrop
Motley

"All the things I really like to do are either
illegal, immoral, or fattening".-Alexander Woollcot

That is, what are the "emotional
> triggers" that cause people to want to
> buy something....

> Some examples are:
> - to save money (eg. the various discount
> stores)
> - to show off to their friends (eg. flashy
> "high-status" cars)
> - to add something to their
> "collection" (many people are
> collectors - I used to collect foreign
> money, both notes and coins)
> - to relive their childhood (like baby
> boomers collecting toys from the 1950s and
> 60s)
> - to add some "beauty" to their
> lives (like moving out of the city, to a
> home where deer and the antelope play!)

> What are some others?

> It seems to me that when you know these, you
> can build businesses around them.

> Each business would have a different
> "quality" too, I think, since the
> motivation of why people buy does affect the
> "feeling" the business has, in my
> opinion.... Maybe it's because the kind of
> people you deal with in these different
> businesses are different themselves.

> Anyhow, I'd love to hear your thoughts....

> - Dien