Diane,

You have really got me excited about this venture. When do you expect to be done testing and have a product available to teach the rest of us?

Ken

> Hello,

> Some of you know what I'm talking about
> here. Some of you don't. So, let me give a
> very brief rundown on what I've created. :-)

> About 4 weeks ago I created a system for
> selling on ebay, which I thought to be an
> extremely effective ebay selling system. I
> put this system together in only 7 hours.

> However, this system was based on our 3
> years of Internet sales and marketing
> experience. And, also, almost 30 years of
> personal combined direct mail, copywriting,
> and sales experience.

> This is the main reason why it only took 7
> hours to put together... 30 years experience
> makes for short learning curves on new
> ventures. :-)

> Now for the latest test results.

> Week One: ROI was 1,072%

> Week Two: ROI was 1,845%

> Week Three: Due to other business
> commitments, I had to skip that week.

> Week Four: (Now this is where it gets
> interesting!) I revised my selling system to
> test how this would affect the ROI.

> I deliberately "weakened" my
> listings by *not* using the selling system I
> created.

> And the ROI dropped dramatically!!!

> The current ROI is only at 234%. Yes, it is
> still making a profit... but not anywhere
> close to the first test runs.

> Now, I don't know about you... but, I want
> the highest ROI I can get for my time and
> money! :-)

> So, for the next test cycle, I will go back
> to using my original selling system to
> compare the results again.

> Oh… I forgot to mention… in my cycles of
> testing, I'm using different types of items
> to list on ebay. Again, it’s the selling
> system I’m testing, not the items I list for
> sale. I want to know, “Will this system
> produce the same results no matter what I
> list?”

> Now, to answer a couple of questions I
> received earlier. Why now? Because at the
> time, I couldn't provide an answer. Now I
> can... not completely, but at least to some
> degree due to the test results.

> The following were 2 wonderful questions...

> "I'm going to play the devil's advocate
> here. Using Dan Kennedy's line, "(1)Why
> should I buy from *you* as opposed to all
> the other options available to me
> (2)including doing nothing?"

> Well at the time this question was posed to
> me, I couldn't give an answer... because
> except for the one ebook I had purchased for
> $13 right before I put my selling system
> together, I had NOT looked at anyone else's
> writings, books, ebooks, websites, etc., on
> how to sell on ebay.

> Nothing, nada, zilch.

> I had never even been to ebay! It was just
> nothing that had ever caught my attention. I
> was simply too busy with my other projects.

> So, how did ebay finally catch my attention?

> Well, there as an estate sell, and we were
> interested in purchasing the house. No, we
> didn't buy the house. However, I found the
> auction and the interaction of the people
> simply fascinating!

> I *love* Sociology... and the auction was
> great!

> After the auction, I mingled with some of
> the buyers. I asked, "Why did you buy
> that?" "What are you going to do
> with that?"

> Interestingly, the women were *very*
> evasive. The men, on the other hand, were
> quite open! They told me what they were
> doing and why they were doing it. They were
> buying the items (low) to sell (high)!

> Next Saturday, I went to another estate
> sell. Same thing happened. Only this time,
> several of the people asked me, "So,
> what do you do?"

> When I told them, *each* one said,
> "With your computer knowledge and
> selling experience, you NEED to be selling
> on ebay!!!"

> O.K... now they have my attention. :-)

> Next Sat., I went to my 3rd auction. This
> time I did better. Two women opened up to
> me. Yep... they, too, were selling on ebay.

> Again, I was told, "With your computer
> knowledge and selling experience, you NEED
> to be selling on ebay!!!"

> All right, I thought, I don't need to be hit
> with any more bricks over my head. I've got
> the idea. :-)

> So, I purchased the one ebook from someone
> online that I had purchased a different
> product from. I read through the ebook, and
> realized... I can do that!

> Next, I put my own selling system
> together... in 7 hours. I used the exact
> same techniques I had learned to use for all
> my other successful Internet ventures.

> I listed my first group of items on ebay.
> And it worked! The results were wonderful! I
> thought, "Wow! I have something
> here!"

> I decided to test my selling system. (And,
> I'm enjoying doing so immensely!)

> Again… great results!

> Now, back to the question, "Why should
> I buy from *you* as opposed to all the other
> options available to me?

> Well, after listing items for testing round
> 3, I began looking at some of the other ebay
> information books and websites.

> My honest opinion... they are *over*
> complicating the "how to" aspect
> of selling on ebay!

> As an individual...

> I don't have, nor want, to take the time it
> would take to read through a 500-page book
> on how to sell on ebay.

> I don't want to go to a website that takes 3
> hours of my time looking for the "best
> software" to use.

> I don't want to get an Associate's,
> Bachelor's, or Master's Degree on this
> topic.

> And lastly, I don't want to be "sold
> to" like I was in college. What do I
> mean here?

> Well, did you ever notice the size and
> weight of all of those textbooks? Did you
> ever notice how the authors were more
> interested in showing you how smart they
> were, instead of how to teach YOU the
> subject? And, lastly, except for the truly
> outstanding teachers in our lives, did you
> ever notice how most of them simply wanted
> to make the subject more difficult than it
> needed to be... to insure themselves of a
> job?

> I did... and I bet you did too! :-)

> If you're like me... you just want to
> know... "How do I do this, in the
> shortest amount of time, to get the highest
> ROI my money, and with the quickest
> turn-around time."

> I'm not suggesting you simply buy from just
> anyone who sells a "small
> package." But, I am saying... buy from
> someone who is an expert in his or her
> field, and who teaches you in the simplest
> and quickest manner!

> Also, you want to purchase items/products
> that give you more in USE value than you
> gave in CASH value!

> Usually, to be successful at any endeavor,
> most people must begin getting immediate,
> positive results! Why? Most people don't
> have the strong self-image it takes to
> "stick it out!"

> That's why there are more people looking for
> jobs, than there are those who create jobs.
> :-)

> Remember… in whatever you do, begin getting
> results NOW! You can always get more
> information/education on any topic if you
> want to become an expert!

> O.k… at last, I’m done. I need to get
> moving.

> I hope my loooooong reply has helped to
> answer the questions. :-)

> Thanks for you time.

> Cordially,
> Diane Everroad

> P.S. Oh yeah, question #2, “…including doing
> nothing?" Well, simply put: “Nothing
> Ventured, Nothing Gained.” :-)