Years ago...I discovered that ALL business people want ONE THING....MORE customers!

Thus...I also discovered that to "create" an "Advertising product or program" did NOT INVOLVE many dollars. To create your paper & ink "PRODUCT" was usually nothing more than using some "Press-Type" and a "mickey-mouse" sample of your "advertising product".

My "BUMPER-BUCKS" product was nothing more than a drawing on a piece of paper....costing me maybe 3cents. In fact, MOST of my "advertising products" were nothing more than drawings on paper.

One of my most successful advertisng programs was "placing Photo Business Cards on the covers of Video Rental Cases".

When "Full Color Photo Business Cards" first came out...I was one of the first to buy a "distributorship" for $495.

And I was also one of the first to find out that selling "business cards" for $250 per thousand was a HARD SELL....even in glitsy Aspen, Colorado.
(Especially when they had just pai $25 per M for their cards)

I thought these things were the greatest. Luckily, I bought a "distributorship" from an "honest" firm in Wisconsin who gave me some ideas on how to sell them.

However....with all MY sales background and "Sales Ability"....I could NOT convince biz people they should try these.

So...after a couple of weeks of trying, I managed to sell 3 orders and .....(now watch this! How "Stuff Happens" to people when you "Dare" to go out and "give a project a try....and you are CONCENTRATING ON YOUR PROJECT"!)

On the evening I received my first order of Full Color Business Cards....I had them out on my coffee table....my family was watching a Video Movie I had rented. Also on the coffee table in front of me was the blank, plastic Video Case the movie video came in.

Strictly by accident...I happened to pick up some of the full color photo business cards and just started to place them on top of blank, plastic video case.

I put one on the top of the front side and noticed it FIT with about a half inch to spare on either side. I then placed a 2nd underneath and instantly noticed there was POSSIBLY room underneath the 2nd card for a 3rd card...and sure nuff, there was.

THREE Photo Business Cards could fit PERFECTLY on EACH SIDE of a Video Rental Case. So....

BANG! It HIT me like a ton of bricks!

I realized I could fit SIX Photo Business Cards on the cover of a Video.

So...I then made up a sample with 6 Photo Cards and went to see some Video Stores the next morn.

I showed them my sample and asked them if I were to provide them with FREE Video Cases...would they
accept them and hand them out to their Video Renters....each day.

The answer was a resounding, "You bet!"

So...with the OK from 7 Video Stores...I took my samples to the same people who had turned me down, as far as buying just the Photo Cards...and I was amazed to find that these same people who had rejected the idea of buying Photo Business Cards....were NOW....HIGHLY RECEPTIVE to buying Photo Business Cards....ON THE COVERS OF VIDEO RENTAL CASES...that would be handed out to Video Movie Renters...each day.

The SAME people who rejected paying me $250 for a thousand Cards were NOW willing to pay me $495 to have their Photo Cards on 100 Video Cases for 3 months.

WOW! It's ALL in the "marketing"!

So... with very little investment and nothing more than a "home-made sample" (and the "energy and guts" to give it a try)....I was able to sell over 200 business people on the "program" AND...sell over 2,500 "Biz-Op" packages for $495 ea. (Indubinantly my greatest success)

So...my dear Sarah...my suggestion to you on this Sunday in August is to "think about" creating some sort of "advertising" program...because these are "paper & Ink" programs.

Ohhh....one other thought (bear with me)

The ABSOLUTELY HOTTEST...RIP YOUR GUTS OUT...KICK BUTT....HOT TOPIC OF ALL TIME IS.....

"How To Show Stay At Home People How They Can Make Money At Home"!

Here's the story;
(This COULD be what you are looking for)
With one of my many projects I decided I needed help so....I ran an ad that not only pulled over 500 responses within the first week BUT...the same ad continues to pull a few hundred more responses for weeks after.

I'm going to give you the exact words to run in your local newspaper;

"Home Typist Wanted! Must be able to type 60wpm. Call xxx-xxxx"

Now...have a recorded message on that number to collect names & addys of callers and send them a Sales Package for a $39 Report on "How To Make Money Typing At Home"....

Now...granted....this little thing allowed me to sell a few thousand "Home Typing" reports....some years ago and you probably could tell me..."Don! It won't sell nowadays in the 21st Century...people are more sophisticated!
To which I respond with;
HOGWASH! I'll bet there are MORE people who would pop for a $39 report om "How To Make Money Typing...From Home!"

Again....if you just "SIT THERE AND WONDER WHAT"... you will NEVER KNOW!

So....get up off your behind and go out and TRY SOMETHING....ANYTHING....EVEN IF YOU DON'T THINK IT HAS A CHANCE IN HELL OF SELLING THE FIRST COPY OR GETTIN AMY RESPONSE....YOU WILL NEVER KNOW UNLESS YOU TRY!

And...I can guarantee you something else;
The responses you get COULD lead you off into a different, more profitable tangent....an area you would NEVER have thought of had you not taken the FIRST STEP....with your first attempt.

So...the MAIN think I'd like to leave you with is;
Think....Create....and DO IT!

If you just sit there PARALYZED WITH FEAR...you are a gonner. You have GOT to get something...anything....going.

TAKE A STEP and try something!

The most successful people I've ever known...had MANY previous FAILURES....before they "Hit It!"

Thanks for allowing me the opportunity to "expound".

Don Alm

> Sarah! Hang on kiddo! MANY "true"
> entroopeneers (MYSELF included) have been
> exactly in the shape you find yourself in.

> Here's a couple examples from my illustrious
> past;
> I preface this by saying "I"
> cannot take orders from another human bein.
> I have "refused" to "look for
> a JOB" when I've been "temporarily
> without cash"! WHY? Because I KNOW who
> "I" am!

> Case 1)
> Arrived in small mountain town after
> horrendous divorce in Chicago. Had $200 left
> (TO MY NAME) after train ride from Denver.
> Got off train...walked across street and got
> a "flophouse room" for a week
> ($15) (Now had $185 left)
> Asked flophouse clerk where the FANCIEST BAR
> was in town. (At 3pm in the afternoon in ANY
> fancy bar in this great country of ours. you
> WILL find the "movers and shakers"
> of the local business community. You'll find
> CEO's, Sales people and the IDEA people of
> companies..."taking an early break,
> before the "5pm crowd of worker
> bees"!)
> Went to bar. Overheard conversation of new
> manager of new radio station talking with
> his investors about "some ideas"
> of HOW they'd get some "audience
> share" AWAY from the existing station.
> All ideas I heard (too me) were crapola.
> Then I remembered a promo a station in
> suburbs of Chgo did that was VERY
> successful.
> I went to office supply store and bought a
> 3-ring Binder and a few sheet protectors and
> a "magic marker".
> That evening I created (with $5.69 worth of
> materials)....a modified Radio Promotion
> program I called, "BUMPER BUCKS"!
> The next morn at approx 9:30am (With a
> "cold-call", let em get their
> first order of business over with but...ya
> gotta reach em BEFORE their FIRST
> appointment, which is usually at 10)...I
> walk into the radio station offices and ask
> to see "Allen". Receptionist asks
> , "WHO are you with? I tell her, I'm
> with Advantage Marketing and I have a
> promotion idea that COULD bring his station
> a LOT of listeners!"
> (Sarah - the ONLY REASON WHY the
> "media".... Newspapers, TV, Radio
> stations...exist, is because of ADVERTISING!
> If their production does NOT bring eyes
> and/or ears...they CAN'T sell ads!)
> (Jerry Seinfield was making TWO MILLION
> dollars an episode in his last year because
> of ONE REASON;
> the advertising people selling ads for his
> show, could sell LOTS MORE than $2 million
> per show)
> So..."Allen" asks me to "come
> in". I show him my "Bumper
> Bucks" promo (with my $5.69 promo
> package) and how it WILL bring listeners to
> ANY Radio Station...and he reacts as many of
> these "hi-browed execs" react who
> have just seen a GREAT IDEA presented in a
> sort of "schlocky format" (Just a
> black and red magic marker)...he says,
> "Well. I'm going to have to take this
> to my "board" for a
> "review"!
> HORSEHOCKEY! HE is the "board" and
> "HE" has just "reviewed"
> my ingenious promo program which he
> "thinks" could bring desperately
> needed listeners BUT he doesn't know will
> work for sure because I have NOT given any
> "PROOF" that this promo has worked
> anywhere else before.
> So...I bring out "all my sales
> guns" and hit him with, "Allen! I
> am offering this program to YOU
> ...FIRST....BEFORE I go across the street to
> the Station that's been here for 30 yrs. I
> thought YOU would want FIRST shot because
> YOU are the new guy in town! Well, so be
> it....thanks for your time....I go across
> the street." (and I start putting my
> pages back in the 3-ring binder and he grabs
> my arm and says, "HOLD IT! I'll take
> it!"

> So...Allen paid me $2500 for the program...I
> sold 40 local businesses on the program at
> $300 each for 13 weeks....and I walked away
> with about $12,000 in my pockets.

> And...venture #2 that cost me zilcho to get
> going;
> I'm operating a "Fax Advertising"
> biz (in 1993) with my new puter and WinFax
> pro (sending Advertising Faxes "People
> who have Subscribed to my Fax-Ad
> service" when I come upon a Deli owner
> who tells me he's ALREADY sending out faxes
> to his list of customers who gave him their
> fax #'s to be faxed his Daily Specials. I
> ask him if "I" could take over
> Faxing to HIS list for $20 a day and he
> says, "Do It"!
> So...no investment on my part other than a
> PC, a Modem and a Fax program and I've got
> someone committed to paying ME $200 every 2
> weeks to send out Faxes to HIS Fax #'s.
> Now...multiply that by 3, 4 or 20 Deli's and
> you've got yourself a BIZ with LITTLE
> investment!

> You can also set up a "Permission Email
> Club" where you simply ask local
> restaurants and other biz to let you place
> your "Email Collection" bozes
> where their customers fillin a form and drop
> in the box. You send emails to these people
> an charge the restaurants and merchants a
> nice chuck o change each month for YOU
> sending emails to THEIR EXISTING customers.

> Hey! I hope I've given you "something
> to CHEW ON" here.

> Thanks for reading.....Don Alm