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Old August 12, 2002, 11:18 AM
Don Alm
 
Posts: n/a
Default My "Steps" go like this.....

The Photo Ads on Video Rental Cases...for ex;

I got the idea for the product
I found out where to get the parts to make the product (Video Case wholesaler, Photo Card maker)
I made up a Sample of the product
I put together a Presentation to show potential customers WHAT the Product is....HOW they can benefit from the product (More customers)
I then went out to show potential customers and ask them to pay to be on my product.

The TWO MAIN benefits to doing "advertising type" products is....the cost to create a "Sample product" is very low and your potential customers are easy to find....just walk down the street and go into their stores or offices....show them your sample...explain why it will benefit them...tell them the price and ask them to buy...collect a deposit and go to the next store.

My "Bumper Bucks" product cost me less than $10 to make a Sample and get started because it was nothing more than "Ink on Paper".

Most of my "Advertising" projects were "paper & ink" products. Easy to "create" on a piece of paper. Easy to show prospects, just open up your $3 3-ring binder and flip the pages.

One of my other "big-hitters" was the Fax Ad Sheets where I created an 8 1/2 x 11 sheet with 12 to 15 Ads on it.

My "Sample product" cost me less than a penny in product "cost" and some time making the Sample ads.

I then just went door-to-door...showing my "Sample Fax Ad Sheet"...explaining what it was and how they could benefit...showing the price and asking for the order.

Fortunately, my "Ad Creations" were good enough to enable me to collect money from 1 out of every 4 business owners I'd see.

Don ALm

> Hi,

> Basically, Don does this:

> * Sees an opportunity
> * Does some stuff
> * Receives money

> Anyone reading this message can do two out
> of the three steps, I mean anyone can see an
> opportunity and can enjoy receiving money.

> It's that other step, doing some stuff, that
> seems to be almost impossible for many
> people, including myself.

> Example of doing some stuff: Yesterday I
> needed a Sunday newspaper, so I got dressed,
> left the house, got in my truck, drove to
> the Wag A Bag, gave the clerk $1.50, left
> the Wag A Bag, drove home, went back inside.
> The steps were done smoothly and in the
> proper order. There was no emotionalism. I
> did the steps and got the paper.

> Here's what we need to do:

> We need to figure out how to make it
> possible to do the steps Don does in one of
> his project and have the *experience* be the
> same as doing the steps to buy a newspaper.

> Seems like you'd need to have a certainty at
> the start that you'd succeed if you did the
> steps.

> Seems like you'd need all the tools (my
> newspaper buying tools were clothes, house
> keys, truck keys, a truck, gasoline,
> knowledge of where to buy the paper, $1.50).

> Seems like you'd need the ability to
> smoothly do the steps in order without
> emotionalism.

> Seems like you'd need the ability to get
> started and then move from one step to the
> next.

> What do you think? Thanks in advance for any
> replies....

> Best,

> - Boyd




Some of my work from home programs.