Hi everyone,

I'm a long time lurker, and have learned much about Internet Marketing from Dien, Boyd, Gordon et al. However, it seems that much of what you guys discuss(heck, or even HOW you guys discuss) relates to writing COMPELLING AD copy.

Could you guys point me in the direction of a good book that teaches the basics of ad copy?

Also, I think that I'll need some sort of mailing list script to manage a list of possible buyers. At least I think that's one of the strategies you guys espouse.

Thanks for everything though.

Chris