Hi Boyd,

Thanks so much for the reply. I agree that there is a lot of marketing material out there(both good and bad). As a green newbie to the field of copywriting though, I'm not sure if it'd be enough for me to just read and analyze quality sales letters to in turn learn how to write them. Is there some sort of framework, or set of tools that an adwriter uses?

Back in the day, how did a Jim Straw or a Melvin Powers learn their trade?

Let me apologize if I'm being dense here. Thanks for all the advice though.

Chris