"Many" yars ago I watched a guy start up a similar "Ad Paper". It was only ads in categories and the paper was sold at gas stations and convenient stores. He went on to build a huge operation and then sold it to a larger firm who let it die. But during the first few years he made a bundle using 2 techniques;
1) Sell the ad paper for 25cents and give the location 10cents on each one (15cents if it's a good location)
2) Now...here's the "trick" he used to get TONS of ads;
The ads were FLAT FEE (ala EBAY) based on the price of the item AND....watch this...people did NOT have to pay for the ad UNTIL the item sold...or six weeks, whichever came first. When the item sold, the owner of the item would receive a bill for the Flat Fee.

Now...one question you may have is..."What will get people to pay AFTER the item is sold?"

Each ad had a "phone number" for readers to call and the ad was run UNTIL THE AD WAS PAID!

SO...if someone chose not to pay for the ad...they would CONTINUE TO RECEIVE CALLS!

So...to stop the calls....they paid for the ad!

The system worked very successfully for years.

There's a similar "Ad Paper" in the Boston area. The thing is huge and I think it's based on the same premise. You might want to check the Chamber of Comm in Boston or look in Boston Yellow Pages under "Advertising - Publications"

Don Alm


Some of my Proven "Ideas".