Thats very interesting. I liked the way he won the hearts and minds of the reader to his viewpoint, then went for the throat with his own product.

Actually I have a little real world experience with the area Dien mentions.
A lot of car dealers get sold into co-op sites that are pretty pricey monthly fees, that come with training, support etc. We had a couple of clients, one selling boats, one selling aircraft, who wanted the functions, but not the price. I set up a copy of phpwebsite for them as a demo, wrote a tutorial and let them rip. Oh God what a nightmare. They would try to upload photos straight out of the megapixel camera and tell us the software didnt work cos it wouldnt take their photos. They needed to learn simple formatting tags, like (B) for bold, which seemed to create a brain freeze. They would try to upload word docs as text etc etc. The support was a nightmare. In the end it was easier to let them continue emailing mega photos and word docs and do it for them. If they had paid for a system like the car dealers used, it would have been viable. Without extensive training and handholding it is just impossible to get the non net savvy small business person to operate a system like this. Add the human support and your price goes up, regardless of the software you use.