> Here's the thing - we're then able to
> contact someone and say "we know that
> you found us by looking for blah blah blah
> on Google. Let us help you find more on that
> topic in our archives".

Philip,

Why do you need to tell them how you learned what they're interested in? I know I would be totally freaked out if someone came up to me in the supermarket and said, "We know you went straight for the pasta shelves when you walked in today. Would you be interested in a book of Italian cooking recipes or a new sauce we have?"

You could simply give them a special offer tied to their apparent interest.

Marcia Yudkin


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