Hi Marcia

What I was saying was very much a "for instance". We're in the business of providing news and information. We know from our subscribers that they like to be led to information they are interested in, and we show them how to find it in the archives. Now If I know that a person looks on Google for a company - say "Hardman Resources", then I KNOW they are likely to want to take a look in our archives for all of the articles on that company. And most of them would be grateful that I HAD pointed them towards that information - that's the irony!

All I'm trying to do is explore ways to use that information to point that prospective person towards more of what they're looking for and hence hopefully generate some business out of that relationship.

Life's never easy is it? :-) I think if the roles were reversed and I were looking for information, I'd be happy if someone said - hey over here there's more of what it appears you want. Save me a whole pile of time! But on the whole I'm a lot more laid back than many. I couldn't give a toot if someone knows I'm looking for a press release about some oil deal or another:-)

Best

Philip

> Philip,

> Why do you need to tell them how you learned
> what they're interested in? I know I would
> be totally freaked out if someone came up to
> me in the supermarket and said, "We
> know you went straight for the pasta shelves
> when you walked in today. Would you be
> interested in a book of Italian cooking
> recipes or a new sauce we have?"

> You could simply give them a special offer
> tied to their apparent interest.

> Marcia Yudkin