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Old September 7, 2002, 07:51 AM
Boyd Stone
 
Posts: n/a
Default Combine the two

Hi,

You wrote
> Which is more logical - Mini Sites of 2 or 3
> pages that sell, or Theme Based Content
> Sites of 50-200 pages, that provide
> information and Pre-Sell people and refer
> them to merchants ?

What you should do is make mini sites that pre-sell people and refer them to merchants.

You wrote:
> I tend to favor the second option because I
> think people are looking for information on
> the Net, and if they find a Sales Pitch
> instead, would it not drive them away ?

That's like an urban legend. Don't ruin your business by basing it on a myth. The fact is this: if you could list all the profitable websites on the net, and divide them into two classes (mini sites and portals) you'd see that there are vastly more mini sites on the list than portals. Here's the facts about sales pitches: What makes money for Ford Motor Company (TV commercials) annoys channel surfers. What makes money for webmasters (sales pitches) annoys web surfers. What web surfers love (freebies) makes webmasters go broke and commit suicide.

When you have a surfer on your site, sell him something.

Hope this helps,

- Boyd