Ken:

Different types of site seem to work because people go to them for different reasons...

1: People go to them to find solutions to their problems. Just like people search the Yellow Pages. In this case, they already WANT what is offered and don't need a long pitch explaining WHY they should be interested in the product. They just want the product/service.

2: People want to educate themselves on a topic. Like looking up something in an encyclopedia.

3: People stumble onto the site. And in this case, the typical long sales pitch is at home because it tells the reader WHY they should be interested in the subject before hitting them with the offer.

For example: Lets say I have a cold sore and want to get rid of it. I do NOT want to know what a cold sore is, nor why I should want to be rid of them. All I want is a solution to my problem... I want something to get rid of the cold sore.

On the other hand, if I don't know what a cold sore is and want to know, the last thing I want is a cold sore removing product. All I want is to know what a cold sore is.

And on the third hand, if I stumble around and land on a cold sore product site without actively searching for the site, I need to be enticed to stay. And this is where the majority of sites of info. products seem to lay - telling me why I should be interested. In this sense, it would make more sense to give me an immediate choice...

For a product to get rid of cold sores within one day Click Here.

To learn about cold sores Click Here.

This would cater to the main reasons why people go to a site - to learn and for solutions.

A site like this could be three pages - index page which gives the choice, smaller "sales" page, and longer education page.

Michael Ross


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