Don,
I highly recommend Bob Serling's "Small Business, "BIG" Profits" and "How to Write Million Dollar Ads" marketing manuals/books. They are full of marketing tips and as well as the how and why's to make your marketing successful - for less than $100. The manuals cover both on-line and off-line strategies that will work for any business, whether you have a service product or consumer product. Bob does not dwell on the theories but gets down to the how-to of writing effective ads. You can read more about them at:
http://www.tlenterprises.com
Good Luck,
Todd L. Dodson
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