Knowing buyers, movers & shakers, and gatekeepers can open many doors, where all the wealth of knowledge a person has can be worthless if you can't reach the buyer.

It's been said many times that we are all in sales. Some of us sell products and/or services, while others primarily sell their knowledge, skills, times, and/or perspiration.
(Of course, many sell themselves shorts, and settle for less than their true worth.)

If a buyer in need doesn't know my name, I better have a contact who can make the connection for me. He may need a warehouse full of camouflage widgets delivered by next week, and I may know how and where to get them, but miss out if the buyer doesn't know I exist.

The gatekeepers are often time the secretaries, receptionists, middle management people or receptionists who we have regular contact with. They decide who and what gets past them to the person who has the authority to make the buying decisions.

The credit for much of my success goes to the many gatekeepers who have given me so many referrals. Some of my best clients came from personal referrals. The contact didn't know who I was, but the third-party connection made the business possible.

WHO you know can be the difference between success and mediocrity. Treat all gatekeepers with the respect they deserve. That same person can close the door for you and open it for your competitor.

Dennis Bevers




No camouflage widgets in stock, but 10,000 of other promotional products available.