You'll probably find soup on everyone's top 10 list of things
you definitely don't want to be selling on a website. Sandwiched
somewhere between sacks of pet food and Boeing 747s.
Yet, this website take $500,000 in orders last year, and the
2002 figure should rise to $750,000.
A interesting case study at
http://www.consumermarketingbiz.com/sample.cfm?contentID=2161
Oliver Peters
How to Sell Soup Online with Free Samples