I totally agree that there is altogether too much hype. I am just starting a newsletter which will be focused on the business strategies used in Las Vegas and as I was writing the page for folks to sign up for a free 2 month trial, I found myself wondering if what was written was hype or reality. I know what it is that I can deliver to the reader, but my sales "copy" is pretty lame when compared to about 90 percent of the "sales letters" that are out there. So, if the "gurus" are so different, it makes me second guess whether I should "hype it up". Then I step back and think about it, and I guess it comes down to whether I want to be me, even if it means less sales. I have decided I would rather be me, and develop my own style and take the hits along the way, and truly deliver a product that has value than anything else at the moment.

As an example of a good principle that has been misused by a bunch of these guys, take the principle of using testimonials. In the bulk of the so-called "newsletters" I get, the testimonials are from the other gurus. They just each create something, then get the other "gurus" to give a testimonial as to why I should buy it.

If you go back to the principles involved in testimonials, they should be true responses from a satisfied customer, who actually bought the product, didn't have an "affiliate" relationship, and had truly found the product useful. I think most of the testimonials I see in the typical web page sales letter sucks...but then I probably just "ain't with it"...oh well.

I am presently studying through Clyde Bedell's "How To Write Advertising That Sells" and am grateful for what I am learning. I truly mean studying, and not just reading...there is a difference. Many of the materials I have purchased to learn how to be an information provider is reading material, but then once in a while, you find a gem that you know has an amazing potential, and that becomes study material.

I will probably be re-writing my www.cluelessinlasvegas.com sign-up page as I learn more, and it will evolve over the next few months as my experience grows.

Most of the "newsletters" and such I get are disgusting when it comes to real content and help for me as an individual, and I hope to not be like them "when I grow up".


http://www.cluelessinlasvegas.com