Dien,

I just went through a customer service training class at my day job and learned how 'different' is making companies stand out and be more successful. The class used another company as an example to learn from.

Here in Arizona, we have a major Airlines based here. They are Southwest Airlines.

They have the lowest employee turnover rate out of all the airline companies and lower than a lot of the major companies in the US period. Their employees are rated some of the happiest employees for most US companies. There has also never been a Strike in the history of the company. There are several other stats, but they are besides the point. The point is "Why are these three things important"?

These three things are important because of how they gained the high rankings. They were simply Different in how they interview their employees for employment.

They welcome all employment applications. They break them down in a usual manner at first. They then do some one on one interviews to weed out a few more individuals, not so different. The difference is in the final interview. All applicants applying for the same position in the company are taken to a big room. One of the top managers comes into the room. This person has an extremely good sense of humor and a sense of well being in others. He is also very social. All the applicants and this manager have a big social hour in this room. Talking a little bit about the company, but mostly to have fun, as if at a party, without the booze. Unknown to the applicants, they are all being interviewed for the job, in a different way.

During the social, notes are taken on the most outgoing, unshy, upfront people. The ones that are not so social, not laughing and having a good time are more than likely not going to get this position.

The result is employees who all have something in common. They all love to have a good time and are not afraid to have a good time - even with complete strangers. This makes for a happier work place where they do not want to leave for other employment.

This company has never had a non profitable year in their history. The key is Difference.

Thanks for asking Dien,

Dennis


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