John,

What can I say - incredible story! It shows that doing thing differently certainly got people's attention - and I'm sure it helped to land you the job!

Your "war room" concept seems pretty good too.... I've read that Intel has also done this kind of thing in the past. It helped to build a sense of camaraderie among the employees, so they all worked to "beat" the competition....

As we now know, Intel's beaten their competitors in the microprocessor market, but it was very very competitive back in the late 1970s and early 1980s while they were doing this.... (The book about Intel which I read is "Marketing High Technology" by William Davidow, who was the head of Intel's marketing at that time....)

By the way, I've also been intrigued by Vegas - though I've never been there. I'll have to make it out that way some day!

John, thanks again for sharing your success story.... :)

- Dien Rice