> This is taken from Joe Sugerman’s book
> “Marketing Secrets of a Mail Order
> Maverick”.

> What do you think?
> Mike Winicki

I could care less if Joe Sugerman (remind me not to buy anything from him) or any other "guru" spouted this kind of crap to me. They aren't responsible to my customers, my clients, and don't have my best interest in mind. They have no idea how I want to operate my business.

So before anyone starts to think they should be over-hyping their sales letters and starts over promising and under delivering just to make a sale -- I think you need to take a good long look at yourself, your beliefs, and your values.

Imagine answering your daughter or son:

"Don't tell your school mates and teachers what I do. It is based on being deceitful. See... what I do is pry hard earned dollars from the tight fists of SUCKERS who only dream of getting rich. There isn't a chance in h*ll they will succeed as long as they keep buying from your dear 'ol dad."

You asked what everyone thinks Mike, so I told you how I feel about it. It is my choice NOT to run a business like that. What do you choose Mike?

Best Regards,
Steve MacLellan


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