When Joe says:

"One of the symptoms of not doing a good marketing job is when most people feel they got a better product and value than they thought they would."

IMHO Joe is wrong. That is a GOOD marketing job.

Joe says:

"A 3% return rate tells me that he didn’t sell hard enough"

I interpret this to read that the sales message did a good job explaining the benefits and features of the product. People were satisfied with what they bought from the sales copy that convinced them of their need/want.

When you start getting a higher return rate it is because people are unsatisfied. What lead them to believe they wanted it in the first place? Wouldn't it be the sales copy?

I look at it this way Mike. Assume Joe is right where a 3% return rate means you didn't try hard enough to sell. So how do you try to sell "harder" with your sales copy?

In my opinion it alludes to be deceitful by making exaggerated claims.

We are two different people Mike. You read the message and interpret it differently then I do. Perhaps your interpretation can help generate more sales for you -- my interpretation is a reality check to buying informational products or services that aren't going to do "didley squat" for you.

An example is a client (a very experienced marketer) who has bought not once but twice, from two different companies offering to send a million visitors to his website. The sales copy sold him. He emailed me about it to see if the server his site is hosted on could withstand the traffic.

Well... in both cases the traffic never came, and he got his money back from one company -- the other one wouldn't return it based on some loophole.

So it would seem that the companies "tried very hard" to promote their service with their sales copy, and no doubt have a high return rate.

And this is good marketing because...?

Best Regards,
Steve MacLellan


homebusiness-websites.com