Adam Katz - http://www.dogproblems.com (Dog Problems)

Erle Montaigue - http://www.taijiworld.com (Martial Arts)

And pretty well every "How To" book that is not about making money - How To Tie Knots, How To Sail, How To Make Furniture, How To Make Teddy Bears, and so on.

If you are currently in the market for "How To Make Money" info. Then all you will see about you is "How To Make Money" info.

It's like buying a car... as soon as you do, you notice how many other "same model" cars are on the road as the one you just bought.

Remember also, many people may like to know HOW to do something. And automatically, once you know HOW, there will be a way to make money with this new knowledge. So the seller of the book can kill two birds with one stone by marketing the Work as "How To Make Money [insert skill here].

In other words... How To Raise Llamas will sell fewer copies than How To Raise Llamas for Fun and Profit.

Michael Ross


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