View Single Post
  #7  
Old October 19, 2002, 12:47 PM
Gary Vurnum
 
Posts: n/a
Default All true - but as a test goes....

Thank you all for your wonderfully honest (would I expect anything less? lol ) responses!

It's certainly easy to get 'attached' to a project - and therefore become defensive when it is pulled spart so clinically!

But...

I'm not that sort of man!

So far, as a test - it is going reasonably well...

1) Out of just over 2,500 page views - 606 people have subscribed to the course.

2) This means that I have been 'exposed' (for want of a better word) to perhaps 3,000 people who had never heard of me before.

3) Also - through the sign-ups from non-subscribers of my ezine - and from my ezine pop-up on the site - I have gained in the region of 700 new subscribers in 10 days.

4) As far as I could track - I also sold approxinately $100 worth of product to those new susbcribers (measured only by recognising the name when making manual updates etc)

So - reservations aside - it has been a useful exercise.

Obviously - the $97 pricing is perhaps arbitrary as I the E-course will probably be part of something 'bigger' - but I do certainly stand by the 'value' of the content.

I agree that the copy isn't ideal (I knocked it up in a day) - but it was a project that I had on the 'back burner' for some time - and I wanted to see how the concept would fly for a non-joke type referral 'thingy'!

700 free subscribers and some sales (so far) is not a bad way of testing the concept - but I don't think that I'll be doing it again!

To Our Success!


13 days to go....